Muan-gun Agricultural and Specialty Products Achieve 18.2 Billion Won in Direct Sales

46% Increase Compared to Last Year... Online Sales Including Live Commerce Gain Popularity

Kim San, the governor of Muan County, is directly promoting agricultural and specialty products. (Photo by Muan County)

[Asia Economy Honam Reporting Headquarters, Reporter Oh Hwan-joo] Muan-gun, Jeollanam-do (Governor Kim San) announced on the 15th that last year, sales of local agricultural and specialty products reached 18.2 billion KRW both online and offline.

This amount represents a 46% increase compared to last year's 12.4 billion KRW, achieved despite difficult conditions due to COVID-19, including the cancellation of various local festivals and a decrease in tourists. The result was due to efforts in online sales channels such as home shopping and live commerce, as well as operating local food direct stores.

Last year, the county established non-face-to-face distribution channels for agricultural and marine product sales, conducted promotions with the post office shopping mall, and quickly responded to the spread of untact consumption by cooperating with Seoul Sangsaeng Sanghoe to conduct live broadcasts via live commerce.

Additionally, this year, with a project budget of 770 million KRW, the county plans to promote various support projects to develop sales channels, including open market and Naver Shopping Live online promotions, and direct transaction events with large retailers.

A county official stated, “We will continue to carry out multifaceted online and offline promotional activities to increase farm income and revitalize the local economy.”

This content was produced with the assistance of AI translation services.