E&C's Product Strategy for This Spring and Summer Season
[Asia Economy Reporter Lim Hye-seon] Young casual company E&C announced on the 14th that it has launched its spring and summer season products for this year.
Unlike previous years, E&C expects a simple yet modern 'classic mood' to become a major design trend this year. With the continued trend of hybrid remote work, comfortable 'home-stay fashion' is expected to gain attention, so they introduced shirts in soft colors and comfortable pants.
For office workers' suits, the focus is on comfortable and practical suits that do not follow trends or seasons, with added luxury in materials and colors.
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CEO Woo Sang-bae said, "This year, as many will continue to alternate between office and remote work, we plan to present comfortable and engaging fashion in line with global fashion trends," adding, "We will also flexibly implement an online-offline mix strategy based on the successful establishment of online consumer channels according to the situation."
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