Tata Daewoo Commercial Vehicle Delivers First Unit of Mid-Size Truck 'The Ssen'

Golden Key Also Presented to First Purchase Customer

Kim Bang-shin, President of Tata Daewoo Commercial Vehicle (left), is handing over the first "The Ssen" vehicle to Kim Won-jung (right), who purchased it, at "The Ssen" production plant in Gunsan-si, Jeollabuk-do on the 13th. (Photo by Tata Daewoo Commercial Vehicle)

[Asia Economy Reporter Kim Ji-hee] Tata Daewoo Commercial Vehicle announced on the 14th that it has delivered the first unit of its new medium-duty truck, "The Ssen," and has officially begun customer deliveries.

On the 13th, at The Ssen production plant located in Gunsan, Jeollabuk-do, Tata Daewoo Commercial Vehicle held a delivery ceremony for the first customer of The Ssen, attended by President Kim Bang-shin, the vice president, the CEO of Tata Daewoo Commercial Vehicle Sales, the head of production, and other officials. The first customer invited was Director Kim Won-jung of Hyedam General Construction, who said, "Due to the nature of my work, which requires transporting mini excavators to construction sites, there was no hesitation in purchasing The Ssen, which is equipped with a powerful engine, driving convenience, and safety features." He added, "Seeing The Ssen in person, I felt that every detail inside and out was designed with the driver in mind, and I definitely want to recommend it to my acquaintances." Director Kim was presented with a golden key wishing for the prosperity of his business along with the vehicle.

The newly introduced medium-duty truck, The Ssen, focuses on the fundamental values of commercial vehicles?power and safety?while reflecting the voices of actual truck drivers to enhance driving convenience and efficiency. It is equipped with the ED45 engine, verified in Europe, delivering a class-leading maximum output of 206 horsepower. It also features the industry's first 8-speed fully automatic transmission to maximize driving efficiency. The truck adopts a "full air brake" system, commonly used in large trucks, to improve braking performance, and adds advanced driving assistance systems to enhance safety features.

Additionally, The Ssen is the first medium-duty truck to apply air suspension seats, typically used in large and medium-large trucks, reducing driver fatigue during driving. Furthermore, the load capacities of the existing medium-duty truck models, which were commonly 2.5 tons, 3.5 tons, and 4.5 tons, have been increased by 0.5 tons each to 3 tons, 4 tons, and 5 tons respectively, allowing for heavier loads during operation.

The prices are as follows: The Ssen 30 (3 tons) ranges from 48.3 million to 53.9 million KRW, The Ssen 40 (4 tons) from 48.8 million to 55.1 million KRW, and The Ssen Penta (5 tons) from 57.6 million to 63.5 million KRW.

Kim Bang-shin, President of Tata Daewoo Commercial Vehicle, said, "We are pleased to finally deliver the first unit of the newly launched medium-duty truck, The Ssen, which was introduced last December. With the start of deliveries of the first unit, full-scale sales have begun, and we hope customers will experience the overwhelming efficiency and convenience of The Ssen firsthand."

This content was produced with the assistance of AI translation services.