Red Ginseng Sales Increase by 41%... Flood of New Private Brand Health Supplement Products in Supermarkets

Homeplus Launches 'Signature 6-Year-Old Hong Sam Jeong'

[Asia Economy Reporter Cha Min-young] As the health premium trend continues and the popularity of health-related products persists, Homeplus has launched a new red ginseng product through its private brand (PB) Signature.

According to Homeplus on the 14th, sales of health functional foods from September to December last year increased by 11% compared to the same period the previous year, and red ginseng items grew by 41%. Amid the rising popularity of health supplements, demand for red ginseng products, known to help boost immunity, has significantly increased.

In line with this trend, Homeplus is releasing the premium PB 'Signature 6-Year-Old Red Ginseng Extract (240g)'. This health functional food contains 9mg/g of ginsenosides, which help improve immunity and reduce fatigue.

The main ingredient is 6-year-old fresh ginseng cultivated in sandy loam soil. It is washed with bedrock water to remove foreign substances even between fine roots, and the steaming process uses Maekbanseok drying technology and low-temperature concentration technology to extract the concentrate without destroying the components. The product has the rich aroma of red ginseng with less bitterness and a smooth taste.

To commemorate the new product launch, Homeplus will sell it nationwide at Homeplus stores, Express stores, and online for 99,000 KRW during the Lunar New Year gift set sales period, offering a benefit of one additional item free with the purchase of three. On the 14th, for one hour starting at 10 a.m., a special exclusive discount of 10,000 KRW off per item will be available through the 'Homeplus Live' event on the 'My Homeplus' application. The discounted price is 89,000 KRW with the 3+1 benefit also applicable.

Kwon Ji-hyeok, buyer of the Homeplus Daily Goods Team, said, "More customers are looking for premium health products as New Year gifts for themselves and holiday gifts for loved ones," adding, "We will continue to plan red ginseng products in line with health trends to support customers' healthy daily lives."

This content was produced with the assistance of AI translation services.