Production of the Guidebook "Top 10 Mapo Walking Trails with Stories"

Producing Two Types of Promotional Materials in Korean and English to Promote Courses Showcasing Mapo's Charm... Distributed through Dong Community Centers and Tourist Information Centers, Expecting to Boost the Local Economy Together

[Asia Economy Reporter Jongil Park] Mapo-gu (Mayor Yudonggyun) has produced a guidebook titled ‘Top 10 Walkable Paths in Mapo’ for residents and tourists visiting Mapo.

‘Top 10 Walkable Paths in Mapo’ is a project designed to provide residents and both domestic and international tourists with alleyway tourism courses in Mapo in the post-COVID-19 era, aiming to promote local tourism and revitalize the regional economy.

Since May of last year, the district has planned the ‘Top 10 Walkable Paths in Mapo’ project to offer an enjoyable walking experience by selecting courses that naturally allow people to feel the local tourist attractions and stories, not just simple walking. They have been promoting and marketing the courses through SNS publicity and travel magazine introductions.

The distributed promotional material is in booklet form, produced in two versions: Korean and English, with a total of 10,000 copies. It includes information on walking tourism courses, historical and narrative introductions of the areas along the routes, course duration and difficulty, nearby public parking facilities, and public transportation usage information.

The district plans to distribute the booklets not only through local community centers but also at major tourist information centers within the area, so that not only Mapo residents but also tourists visiting the district can easily access them.

Meanwhile, the ‘Top 10 Walkable Paths in Mapo’ project proudly ranked first in the top 10 news selected by residents among major projects promoted by Mapo-gu in 2020, becoming a successful case of tourism promotion and marketing that highlights the district’s unique characteristics and charm.

The district will actively continue various promotional and marketing activities, including the production of the guidebook for the walkable paths, throughout this year as well.

Mayor Yudonggyun of Mapo-gu said, “The ‘Top 10 Walkable Paths in Mapo’ guidebook was planned not just as a simple promotional material but to help people feel the local tourist attractions and stories more intimately. I hope everyone who visits the walkable paths can relieve accumulated stress and feel relaxed through walking in this untact era.”

This content was produced with the assistance of AI translation services.