Samsung Electronics Unveils 'Bespoke Water Purifier' for the First Time... Strengthening North American Market Strategy

Undersink type direct water supply Bespoke water purifier unveiled by Samsung Electronics

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics unveiled the 'Bespoke Water Purifier' through an online briefing on the 12th. This is the company's first time launching a water purifier product.

The Samsung Electronics Bespoke Water Purifier, which won the CES 2021 Innovation Award, is an under-sink direct water type with a compact exterior size, offering excellent space efficiency and self-care capabilities.

The Bespoke Water Purifier is designed so that consumers can purchase the basic water purification function along with optional modules such as hot and cold water functions, and later upgrade by adding necessary modules.

For example, consumers who already have a water purification function in their refrigerator can purchase only the purification module excluding the cold water function and use it, then later add modules for cold or hot water without needing to buy a new water purifier.

The water outlet part of the purifier, called the ‘faucet,’ is divided into a main faucet and a sub faucet considering the kitchen environment, allowing flexible installation.

The main faucet can be installed within easy reach so that especially children in the family can easily drink water, while the sub faucet can be installed near the sink to quickly and conveniently receive large amounts of purified water for washing fruits, baby bottles, or cooking. The faucet can rotate 120 degrees, enabling convenient use of the water purifier regardless of its location.

The Bespoke Water Purifier applies a 4-stage filter system and has received certification for a total of 65 items from NSF, the U.S. National Sanitation Foundation.

The purification capacity reaches up to 2500 liters, which means a family of four can drink clean water for 12 months assuming a daily usage of 6.8 liters. Considering the untact era, the Bespoke Water Purifier incorporates an ‘Auto Smart Care Solution.’

It uses a corrosion-resistant and highly durable stainless steel direct water pipe, which is automatically sterilized every three days for more hygienic use. If the purifier is not used for four hours, it automatically drains water accumulated inside the pipes, further enhancing hygiene.

The Bespoke Water Purifier applies AI technology to automatically monitor water usage data and sends filter replacement alerts to consumers’ mobile devices when filter usage reaches 95%. Filter replacement can also be easily done by the consumer themselves.

Samsung’s Bespoke Water Purifier allows users to preset frequently used water output amounts or finely adjust the output in 10ml increments. Through voice commands, consumers can accurately receive the desired amount of purified water. This feature makes it convenient to prepare food according to recipes or measure water precisely for formula preparation.

The Bespoke Water Purifier is scheduled to be launched in the domestic market in the first quarter of this year, and entry into the U.S. market in the first half of the year is under consideration.

Kim Sun-young, a product planner at Samsung Electronics’ Home Appliance Business Division, said, "Water purifiers have become essential home appliances in the domestic market, which is worth about 3 trillion won. With growing interest in hygiene, we have listened carefully to changing consumer needs. The Bespoke Water Purifier is an innovative product finely tailored to consumers’ situations and preferences, targeting the millennial generation and the untact era."

This content was produced with the assistance of AI translation services.