Kumho Tire Wins Main Prize at China's Red Dot Design Award

The Only Tire Company

Kumho Tire recently won the Red Dot Award at the Red Dot Design Award ceremony in China. Kim Cheol, head of Kumho Tire's China Research and Development Center, who attended the ceremony, is taking a commemorative photo. (Photo by Kumho Tire)

[Asia Economy Reporter Kim Ji-hee] Kumho Tire announced on the 12th that its premium Chinese product, Majesti9 Solus TA93, recently won the main prize at the '2020 China Red Dot Design Award' held in Xiamen, China.

First held in 2015, the China Red Dot Design Award is a global design award jointly established by Germany's Red Dot and the Xiamen Cultural Broadcasting Media Group affiliated with Xiamen Broadcasting Station. It is hosted by Germany's Red Dot, which holds the world's top design awards, and annually selects excellent design products from China and companies operating in China.

The Red Dot Award is highly competitive, with domestic and international companies such as Germany's Audi and BMW participating, and only 3% receiving the main prize. Kumho Tire's TA93 was the only tire industry product to win the main prize among more than 6,000 entries this year. With this award, Kumho Tire's Majesti9 product will be exhibited at the Red Dot Design Museum located at Xiamen Airport until April next year.

The Majesti9 Solus TA93, which won the Red Dot main prize this time, is a localized and upgraded version of the new product Kumho Tire introduced domestically last year. Majesti9 applies Sound Harmony Technology that optimizes noise dispersion to maximize ride comfort and quietness compared to existing products, while enhancing durability and safety through reinforced durability performance and optimized contact pressure design. Additionally, the tire sidewall features hologram decoration, and the tire tread combines regular geometric patterns with modern curved designs.

Jung Il-taek, Vice President of the Research and Development Headquarters, said, "Winning the China Red Dot Award is a recognition not only of Kumho Tire's product technology but also of its design excellence," adding, "We will continue to lead trends and the future based on continuous technological innovation."

Meanwhile, Kumho Tire has been honored with awards at the world's four major design awards in 2020: the German iF Design Award, the German Red Dot Design Award, the American IDEA Design Award, and the Japanese Good Design Award.

This content was produced with the assistance of AI translation services.