Guho Plus Launches 'Free Spring Collection'

Styles Enhanced with Distinctive Details like Volume Silhouettes and Rounded Cutting

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's minimal young contemporary brand Kooho Plus announced on the 12th that it has launched the 'Pre-Spring Collection,' composed of diverse mix-and-match and layering styles.

This spring, Kooho Plus named the space pursuing one's own stability and comfort in the new normal era as the 'Trust Circle' and proposed a free style that flexibly responds to various situations such as formal, casual, and one-mile wear under this theme.

They introduced products featuring attractive mix-and-match and layering possibilities, with distinctive details such as volume silhouettes inspired by circles and rounded cutting.

Centered on light gray, sky blue, and ivory colors, they released lightweight quilted jumpers, cropped wool jackets, fake leather jackets, tweed jackets, sweatshirts, knit cardigans and vests, wide slacks, and denim pants.

In particular, true to its reputation as a ‘jacket specialty store,’ Kooho Plus presented jacket products reflecting various materials, colors, designs, and its unique youthful sensibility.

They launched check jackets with signature blue embroidery and back buttons, lightweight padded jackets characterized by lightness and rich volume, cropped jackets with large pocket designs, luxurious tweed jackets mixed with velvet, and fake leather jackets with stylish natural wrinkles.

They suggested a sophisticated set-up look by matching the representative brown check jacket with a mini skirt or a more casual mix-and-match style by combining it with denim pants and sneakers.

They also showcased a look that creates a comfortable yet feminine atmosphere by coordinating a lightweight short padded jacket with a structural volume silhouette and a skirt featuring an asymmetrical curve at the hem.

Kooho Plus proposed various layering styles such as pairing a black sleeveless dress with front button details with a white blouse featuring shirred sleeves, and combining a subtle check pattern dress with an ivory knit vest.

Additionally, they released bright color items reminiscent of spring, such as a slim-fit collared knit pullover in a vivid sky blue shade and a sweatshirt with voluminous sleeves in a soft lavender color.

Yoonshin Bae, Group Head of Kooho Plus, said, “This spring, we focused on items that can be practically mixed and matched in various situations such as casual, formal, and one-mile wear in the new normal era. We hope everyone prepares for the exciting spring days in advance with Kooho Plus’s new products reflecting distinctive elements like bright colors, volume silhouettes, and rounded curves.”

Kooho Plus is holding a free exchange and return event for the '21 Pre-Spring products until the 19th on the Samsung C&T Fashion Division’s integrated online mall SSF Shop.

This content was produced with the assistance of AI translation services.