Nepa Appoints Executive Director Lee Seok-yong as Head of Sales Operations

Descente·Superior Expert in Rough Products and Distribution

[Asia Economy Reporter Yujin Cho] Outdoor brand NEPA (CEO Seonhyo Lee) announced on the 11th that it has appointed Executive Director Seokyong Lee as Head of Sales.

Joining NEPA in 2011 as the head of the product planning team, Executive Director Lee discovered hit items such as the Bore Windproof Jacket and Forte Down Jacket, and played a leading role in establishing a premium image through the launch of the Black Label line, leading the brand to a top market share position.

As a member of the sales department, Executive Director Lee managed distribution tasks both online and offline, including dealerships, directly operated stores, online, B2B, and sales planning. He also led the Store Environment Improvement TFT and NEPA Omni Channel TFT teams, driving new changes and initiatives.

Furthermore, through product operations and efficient store management, he demonstrated outstanding performance in the sales division, leading to his promotion to Executive Director this year and appointment as Head of Sales at NEPA.

A NEPA official evaluated him as "an expert in product and distribution who has demonstrated excellent capabilities through sales activities based on product planning, from sports brands Descente and Superior to the outdoor brand NEPA."

NEPA's strategy is to enhance sales efficiency and optimize revenue by focusing on Executive Director Lee to reorganize distribution channels, strengthen sales management systems, increase store efficiency, and operate strategic inventory.

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