KOTRA and KEA Collaborate to Organize Korean Pavilion at CES with 89 Participating Companies

[Asia Economy Reporter Kiho Sung] KOTRA announced on the 10th that it will participate in 'CES 2021,' held from the 11th to the 14th (local time), by organizing a Korean Pavilion together with the Korea Electronics and Telecommunications Industry Promotion Association (KEA) and others.

Due to the impact of the novel coronavirus infection (COVID-19), this CES will be held online for the first time in history. In the online Korean Pavilion, 89 Korean companies will participate with support from KOTRA, KEA, Gyeonggi-do Economic Science Promotion Agency, Korea Trade Association Ulsan Regional Headquarters, and Changwon Industry Promotion Agency to showcase future core new technologies.

Looking at the product categories of the small and medium-sized enterprises participating in the Korean Pavilion, the product design and manufacturing sector has the largest number with 23 companies, followed by 19 companies in the wearable and digital health sector, and 14 companies in the autonomous driving and automotive technology sector.

CES jointly evaluates technology, design, consumer value, etc., with the Japan Industrial Designers' Society of America (JDSA), selecting innovative products in each field and awarding the CES Innovation Awards. This year, three companies participating in the Korean Pavilion were selected.

The selected companies are HHS, with a bio-signal processing-based smart safety management system; Microsystem, with an ELS-aided camera that solves mobile device camera security issues by applying electronic security partition (ELS) technology; and Neoul Information & Communication, which exhibited the AI-based pet emotion recognition necklace 'Petpels.'

KOTRA supports the entire process from preparation to post-event to enhance the performance of participating in the 2021 CES online exhibition. In the preparation stage, it supports the production of digital content for online business consultations, and during the exhibition period, it plans to utilize dedicated staff from the LA trade office to prevent difficulties in operating the digital booth due to time differences.

The CES digital booth remains open for about a month after the closing, and KOTRA trade offices in North America, Europe, Japan, and Southeast Asia will arrange video consultations and support sample shipments necessary for consultations even after the exhibition ends.

Kwon Pyung-oh, President of KOTRA, said, "We will fully mobilize the know-how and capabilities of online marketing that we have promoted so far to widely promote various innovative products of our companies to global buyers," adding, "We will do our best to make this exhibition a pleasant starting point for the recovery of export vitality of our companies in the new year of the Year of the Ox."

Jin Hong, Vice Chairman of KEA, a co-operating organization, said, "Through participation in this CES exhibition, we expect that our companies with innovative technology will meet various business stakeholders and have a good opportunity to secure sales channels, leading to tangible export results."

This content was produced with the assistance of AI translation services.