Online CES Hosts 340 Companies and Organizations... Second Largest Worldwide

89 Companies in Online Korean Pavilion and 97 Companies in K-Startup Pavilion Participate

The virtual human 'Reah Keem' planned by LG Electronics. LG Electronics announced on the 8th that Reah Keem will appear as a speaker at the world's largest international electronics exhibition, 'CES 2021.' (Photo by LG Electronics) [Image source=Yonhap News]

[Asia Economy Reporter Moon Chaeseok] Despite the challenges posed by the novel coronavirus disease (COVID-19), 340 Korean companies and organizations are participating in CES2021, the world's largest home appliance and IT festival. This is the second largest scale globally.

They will showcase technological innovations from IT companies as well as innovation and startup companies, and cases of technology convergence from non-IT companies such as Amorepacific to overseas buyers.

The Ministry of Trade, Industry and Energy announced on the 10th that the 'Korea Pavilion' and 'K-Startup Pavilion' will be established for four days from the 11th to the 14th during the online CES 2021.

It is expected that 340 Korean companies and organizations will participate in CES2021. This is the second largest scale after the United States, which has 540 participants. Not only electronics companies but also Amorepacific, GS Caltex, and others will participate to showcase excellent technology convergence cases to buyers.

Exhibition products from Korean Pavilion companies awarded the CES Innovation Award. (Source: Ministry of Trade, Industry and Energy)

The Korea Pavilion and K-Startup Pavilion will be established to support small and medium-sized enterprises and startups that have technological capabilities but low recognition. They will provide support for online promotion and non-face-to-face export marketing.

An official from the Ministry of Trade, Industry and Energy said, "To help our exports maintain their recovery momentum, we plan to closely support matching with overseas buyers at this CES through an online-centered approach in the first half of the year and a combined online and offline approach in the second half."

This content was produced with the assistance of AI translation services.