97 Korean Startups Participate in 'CES 2021'

Under the 'K-Startup' National Brand, Startup Companies Gather to Showcase Innovative Technologies and Products

[Asia Economy Reporter Kim Cheol-hyun] The Ministry of SMEs and Startups (Minister Park Young-sun, hereinafter referred to as the Ministry) announced that the K-Startup Pavilion will be open for four days from the 11th to the 14th at the 'International Consumer Electronics Show (CES) 2021,' which will be held entirely online.

CES, hosted by the Consumer Technology Association (CTA) in the United States, is the world's largest consumer electronics exhibition. Until last year, it was held offline, but this year it will be held entirely online due to the impact of the novel coronavirus disease (COVID-19).

Following 'SLUSH 2020,' which was held online last year, the K-Startup Pavilion will be operated again at CES 2021, gathering domestic startup companies with innovative technologies in one place online. Especially since startups are one of the 11 major sectors of this CES, the establishment of the K-Startup Pavilion is expected to be an opportunity to better promote our startup companies to visitors.

At this CES, 97 startup companies gathered under the national brand K-Startup. They were selected through 10 support organizations including the Korea Institute of Startup & Entrepreneurship Development, the Small and Medium Business Corporation, and Daegu Technopark. The selected startups participate in fields such as ▲Health & Wellness (24 companies) ▲5G & Internet of Things (24 companies) ▲Robotics & Artificial Intelligence (15 companies), and participating companies will open individual online booths on the CES 2021 online exhibition site to showcase company introductions, videos, and other digital content.

In particular, among the participating startups, Loopl, M2S, and SoftPV were selected for the CES Innovation Awards. The Ministry plans to build a separate promotional website linked to the K-Startup Pavilion to provide abundant information about participating startups to overseas buyers and investors.

Kim Min-gyu, Head of the Technology Startup Division at the Ministry, said, "CES is a great opportunity to showcase the innovation of Korean startups in the United States, the world's largest market," and added, "We will do our best to help startups with excellent technology and capabilities create new business opportunities in overseas markets."

This content was produced with the assistance of AI translation services.