Hanssem Launches Furniture Subscription Service Business

Start of Mattress Subscription Service via KakaoTalk 'Hanssem Mall' Channel
Subscribe for 60 Months at 9,900 KRW per Month, Offering 10-Year Warranty and 'Hanssem Homecare' Services

One of Hanssem's subscription services, the 'Mattress EAZY8'.
[Photo by Hanssem]

[Asia Economy Reporter Kim Jong-hwa] Comprehensive home interior specialist company Hanssem Co., Ltd. is launching a furniture subscription service business. Hanssem announced on the 8th that it will start a subscription service for Hanssem furniture through the KakaoTalk 'Hanssem Mall' channel.

The subscription service is part of the subscription economy, which has recently gained attention due to the increase in non-face-to-face consumption such as COVID-19. Instead of purchasing products, customers pay for products or services for a specific period of time and use them. The advantages are lower initial purchase costs compared to buying products and convenience in product and after-sales management. Recently, the service area, which was mainly operated for small home appliances, has gradually expanded to furniture such as mattresses, beds, and sofas.

Accordingly, Hanssem is starting the subscription service through the KakaoTalk 'Hanssem Mall' channel. Customers who want to use the subscription service can obtain information about Hanssem's subscription service products on the KakaoTalk Hanssem Mall channel and easily apply for the desired product subscription via mobile.

Hanssem newly introduced the subscription service exclusive mattress brand 'EAZY8'. EAZY8 is a word combining Easy, meaning comfortable and cozy, the letter Z symbolizing sleep, and the number 8, meaning a mattress for 8 hours of sound sleep.

The EAZY8 mattress is offered in two types: the general spring type 'EAZY8 LFK', which can be subscribed for 9,900 KRW per month for 60 months, and the pocket spring topper type 'EAZY8 Topper Pocket', which can be subscribed for 28,900 KRW per month.

The EAZY8 LFK type features different spring firmness zones to disperse body pressure according to body contours when lying down. The EAZY8 Topper Pocket type uses pocket springs that reduce vibration transmission and offers two topper firmness options: 'Medium' and 'Hard'. Both types come with a 10-year spring quality warranty.

To celebrate the launch, customers who apply for the Hanssem mattress subscription service by March 31 can receive one of 18 gifts worth up to 370,000 KRW, including the Tefal Illico Oven and Gipfel Objet Mini Gama Rice Cooker.

Additionally, depending on the product, Hanssem provides free mattress care services and phytoncide sterilization from 'Hanssem Home Care' for a certain period. Subscribers of the EAZY8 Topper Pocket product can also receive a free topper replacement in the 36th month of use.

Hanssem's subscription service allows users to add the Hanssem Mall channel on KakaoTalk to check detailed information, order, and payment details for the EAZY8 mattress, as well as receive benefits and event information. Hanssem plans to continuously expand its furniture subscription service categories starting with the EAZY8 mattress to include beds, sofas, and more.

Lee Ji-seung, team leader of Hanssem O2O Support Department, said, "Hanssem is introducing a subscription service, which is gaining attention due to the spread of non-face-to-face consumption trends, on KakaoTalk, which has 45 million monthly users in Korea. We have prepared various launch benefits such as the newly introduced mattress brand EAZY8, events, and gifts through the KakaoTalk subscription service, so we ask for your great interest."

This content was produced with the assistance of AI translation services.