Galaxy S21 Price Below 1 Million Won... First 5G Flagship Under 1 Million Won

Galaxy S21 Ultra.

[Asia Economy Reporter Jang Hyowon] The domestic retail price of Samsung Electronics' smartphone Galaxy S21 is expected to be set in the 900,000 KRW range.

According to related industries on the 7th, Samsung Electronics and the three mobile carriers are negotiating the Galaxy S21's domestic release price at around 990,000 KRW. The amount below the thousand won unit may change depending on detailed adjustments.

If the price is finalized in the 990,000 KRW range, it will be the first 5G flagship product released domestically priced under 1,000,000 KRW. This means it will be about 250,000 KRW cheaper than its predecessor, the Galaxy S20.

Samsung Electronics' first 5G smartphone, the Galaxy S10 5G, was released at 1,397,000 KRW, and the Galaxy Note10 was released at 1,248,500 KRW. Last year, the 5G flagship smartphones Galaxy S20 and Galaxy Note20 were priced at 1,248,500 KRW and 1,199,000 KRW, respectively.

This is analyzed as an effort to reduce consumers' price burden and increase sales amid the smartphone market slump caused by the novel coronavirus disease (COVID-19), as well as to counter the popularity of Apple's iPhone 12.

Samsung Electronics also moved up the unveiling of its strategic smartphone by more than a month compared to previous years to aggressively defend its number one position by filling the void left by Huawei. Samsung Electronics will unveil the Galaxy S21 series at the Galaxy Unpacked event on the 14th of this month, open pre-orders on the 15th, and officially launch on the 29th.

To lower the retail price, Samsung Electronics is reportedly excluding chargers from the basic package of the Galaxy S21 series and applying an FHD+ resolution flat display to the basic and Plus models of the Galaxy S21.

The basic and Plus models are expected to be equipped with 8GB of RAM, which is lower than the 12GB RAM of the previous Galaxy S20 Plus.

Meanwhile, the Galaxy S21 Ultra is expected to feature a WQHD+ edge display and have 12GB or more of RAM. The price of the Galaxy S21 Plus model is expected to be around 1,200,000 KRW, and the Ultra model around 1,450,000 KRW.

This content was produced with the assistance of AI translation services.