LG Display Highlights the Role of Displays in the Untact Era at CES 2021

LG Display Unveils CES 2021 Theme: "Display, Now the World in Front of You"

LG Display's CES 2021 Invitation

[Asia Economy Reporter Ki-min Lee] LG Display will showcase various solutions under the theme "Display, now the real world comes to you" at CES 2021, the world's largest IT and home appliance exhibition, opening on the 11th (local time).

At this CES, LG Display plans to reexamine the role of displays in the contactless (non-face-to-face) environment and unveil solutions optimized for customers' lifestyles.

LG Display has organized exhibition zones with various concepts to convey three messages: ▲Natural Reality ▲Lifestyle in Harmony ▲Better for People.

Through this exhibition, LG Display emphasizes the OLED image quality excellence that reproduces images identical to reality. LG Display will exhibit various OLEDs such as the 88-inch 8K CSO (Cinematic Sound OLED) and the 77-inch Wallpaper OLED, highlighting that OLED is a display that delivers the natural view as seen by our eyes without processing or exaggeration. Additionally, it will showcase a range of premium IT products with eye-friendly high-definition IPS LCD technology, including 15.6-inch, 27-inch, and 31.5-inch professional laptops and monitors.

Furthermore, LG Display proposes solutions that connect convenient and better lives through displays in customers' changed daily lives. To this end, LG Display has set up 11 experience zones, including a smart home zone and a gaming zone. In the smart home zone, the 'Smart Bed,' which combines a bed and a 55-inch transparent OLED, operates the transparent OLED in various aspect ratios to check weather information or watch TV or movies, and the bed frame with built-in transparent OLED can be independently separated and freely moved around the house. In the gaming zone, the world's first unveiled '48-inch bendable CSO' transforms the screen from flat when watching TV to curved when gaming, maximizing visual immersion and showcasing an evolved gaming display environment with the vivid sound unique to CSO.

In addition, LG Display introduces a display usage environment where OLED helps eye health, relieves physical fatigue, and further considers our safety and hygiene in the contactless era. As the non-face-to-face society becomes normalized, with increased TV viewing time at home and expanded online classes for teenagers, eye-friendly displays are becoming increasingly important. LG Display plans to emphasize that OLED is the optimal new normal display for the post-COVID-19 era. LG Display's OLED panels have obtained 'Low Blue Light' and 'Flicker Free' certifications from the German certification body TUV Rheinland and the U.S. safety certification organization UL (Underwriters Laboratories). By reducing the emission of harmful blue light to the industry's lowest level, they have also received the 'Eye-Safe TV' certification from Eyesafe, a U.S. eye health certification organization.

While LG Display has previously held private exhibitions limited to clients at CES, this time, for the first time, it will open the exhibition hall to the general public to discover new display-related businesses and strengthen open innovation with ventures and startups.

The LG Display exhibition hall will open online from the opening day of CES 2021, the 11th (local time), through the official CES website and LG Display's homepage.

This content was produced with the assistance of AI translation services.