CJ Foodville Tous Les Jours Actively Expands O2O Services... Capturing Contactless Demand

[Asia Economy Reporter Lee Seon-ae] CJ Foodville, which operates the bakery Tous Les Jours, announced on the 7th that it will actively introduce new O2O services to capture the demand for contactless services that have become the new normal.

The newly launched services by Tous Les Jours include ‘Naver Smart Order’, ‘Yogiyo Express’, and ‘Baedal Minjok Gift’, which are characterized by enhancing customer safety and convenience.

‘Naver Smart Order’ is a contactless ordering service where customers order products through the Naver portal site and then pick them up at their desired store. After searching for Tous Les Jours on Naver, customers can check the menu and complete payment all at once through the Smart Order feature on the place page of their preferred pickup store. Customers can immediately check the types and features of products and receive them without waiting time, while stores can operate more efficiently.

The ‘Yogiyo Express’ service has also been newly introduced. ‘Yogiyo Express’ is a next-generation delivery service based on artificial intelligence (AI) technology, providing a revolutionary ordering experience through sophisticated last-mile technology. This allows consumers to receive delivery services that are much faster and more accurate than before. Orders can be placed on the Express page within the Yogiyo app.

As online gifting becomes a cultural trend, contactless gift channels are also expanding. Tous Les Jours plans to join ‘Baedal Minjok Gift’ within this month and sell Tous Les Jours Baemin exclusive gift certificates. After purchasing on the ‘Gift’ page within the Baedal Minjok app, customers can immediately send gifts to acquaintances.

Since launching delivery services in September 2019, Tous Les Jours has been loved so much that its monthly delivery sales have been continuously breaking records. Especially in the second half of last year, when delivery demand surged, Tous Les Jours’ delivery service grew by more than 70% compared to the first half. Tous Les Jours currently operates delivery services through channels such as Baedal Minjok, Yogiyo, and Coupang Eats. Delivery services are currently implemented at over 1,000 franchise stores nationwide, providing additional sales beyond in-store customers, resulting in very high franchisee satisfaction.

During January, a delivery app discount event will be held where Tous Les Jours products can be purchased at reasonable prices. Until January 10, Coupang Eats offers a 6,000 KRW discount on first orders over 12,000 KRW and a 4,000 KRW discount for everyone, and Yogiyo Express offers up to a 4,000 KRW discount on orders over 15,000 KRW. Detailed information can be found on each delivery app’s event page.

A Tous Les Jours representative said, “Meal breads such as bread and sandwiches, essential items for those staying at home, and dessert products to soothe COVID blues have become fully established as delivery and takeout service cultures,” adding, “We will continue to expand new services and products optimized for rapidly changing lifestyles in the new year.”

This content was produced with the assistance of AI translation services.