Namwon-si 'Chunhyangaein' Agricultural Products Excellent Brand Top Award

[Asia Economy Honam Reporting Headquarters Reporter Park Nosik] Namwon City in Jeonbuk and Namwon City Cooperative Joint Business Corporation (CEO Park Haegun) announced on the 6th that the Namwon agricultural products joint brand ‘Chunhyangaein’ won the grand prize in the ‘2020 Excellent Agricultural Products Brand’ evaluation hosted by the National Agricultural Cooperative Federation.

This award comprehensively evaluates agricultural product brand awareness, consumer satisfaction, and local government cooperative project promotion in the field of fostering joint agricultural product brands by local governments and joint business organizations (cooperative joint business corporations). This year, among more than 60 brands nationwide, Chunhyangaein was honored to win the grand prize again in 2020 following the excellence award in 2019.

Additionally, in June last year, it was selected as the best in the comprehensive evaluation of the horticultural industry development plan implementation and the comprehensive evaluation of production area distribution.

Since 2013, Namwon City has actively fostered and supported the ‘Chunhyangaein’ joint brand and the agricultural product integrated marketing specialized organization ‘Namwon City Cooperative Joint Business Corporation,’ establishing a production area distribution system focused on quality control and marketing of agricultural products, and has been actively promoting integrated marketing projects for agricultural products.

A Namwon City official said, “To respond to the diversifying domestic and international agricultural product markets, we plan to continuously support and foster integrated marketing activation so that farmers’ income can improve,” and added, “We ask production farmers to actively participate in integrated marketing of agricultural products.”

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