Hampyeong-gun Actively Promotes 'Hampyeong Cheonji Hanwoo Calf Brand Development Project'

[Hampyeong=Asia Economy Honam Reporting Headquarters, Reporter Yoon Jamin] Jeollanam-do Hampyeong-gun announced on the 5th that it will actively promote the ‘Hampyeong Cheonji Hanwoo Calf Brand Development Project’ starting this year to foster a premium calf brand.

The Hampyeong Cheonji Hanwoo Calf Brand Development Project is a nationwide first initiative launched by Jeollanam-do through each city and county since 2018 to improve Hanwoo cattle breeding and increase farmers' income.

To differentiate the quality from regular Hanwoo, each region evaluates parentage verification and selection criteria to designate calves with excellent quality as the ‘Eutteum Hanwoo’ brand, focusing on their development and management.

The county will invest 400 million KRW annually for three years from this year until 2023, totaling 1.2 billion KRW, to fully promote the project.

Using the project budget, the county plans to conduct branding activities by managing calves produced from superior cows individually and prioritize supply to local Hanwoo farmers through the electronic auction system within the Hampyeong Livestock Market.

In particular, the county intends to establish dedicated personnel promptly in consultation with the Hampyeong Livestock Cooperative, the project implementing agency.

Budgets necessary for calf branding, such as breeding improvement, building a computerized database, genetic testing, semen supply, and securing ultrasound diagnostic equipment, will also be actively supported. Participating farms will receive support for ear tag attachment, vaccine supply, and distribution of individual management status boards.

A county official said, “The excellent quality and market demand for branded calves have already been proven, as they are auctioned at prices tens of thousands of KRW higher than regular calves,” and added, “We hope for much interest and participation in this Hampyeong Cheonji Hanwoo Calf Brand Development Project to enhance the competitiveness of the local Hanwoo industry.”

This content was produced with the assistance of AI translation services.