Jeep Launches 'Jeep Wave' 80th Anniversary Membership and Community Program

Benefits such as Jeep Camp, Care & Service

[Asia Economy Reporter Kim Ji-hee] Jeep announced on the 5th that it will launch a membership and community program for owners called "Jeep Wave" to celebrate the brand's 80th anniversary. Jeep Wave is a brand campaign designed to strengthen brand loyalty through various benefits and special brand experiences, as well as to enhance the bond among Jeep owners.

First, owners who become Jeep Wave members can enjoy various events and benefits such as Jeep Camp, the largest off-road festival in Korea, various brand experience events, care & service, and the Jeep Story magazine. One of the representative benefits is Jeep Camp, an annual large-scale off-road festival with a long-standing brand tradition, featuring a variety of off-road driving courses and entertainment programs.

There are also service benefits for convenient and highly satisfying vehicle management. Care & Service consists of a 5-year free replacement service for consumable parts and a full-time mobility guarantee program. Consumable replacements such as engine oil are free for up to 5 years, and the program includes warranty repairs, replacement vehicle service in case of accidents or emergencies, a 24-hour call center, and emergency dispatch services.

The Jeep Story magazine is also available quarterly. The Jeep Story magazine contains special stories from Jeep owners as well as the latest brand news. By adding the KakaoTalk Jeep Korea channel, both vehicle owners and non-owners can conveniently subscribe to the e-magazine every quarter.

The community campaign that runs alongside the membership program is a greeting exchanged by Jeep owners on the road using hand signals. Jeep owners can build friendships and share wishes for safe driving. The method is simple. When encountering a Jeep vehicle coming from the opposite direction during on-road or off-road driving, lightly raise the index and middle fingers of the hand holding the steering wheel. If driving conditions are light and relaxed, you may also extend your hand out the window or through the sunroof. However, in all situations that could interfere with driving, such as bad weather or nighttime driving, it is recommended to exchange a light nod rather than a hand greeting.

The Jeep Wave membership program is open to all owners of vehicles sold by Jeep Korea and can be joined through a simple procedure on the website. Owners who join Jeep Wave will receive a welcome package prepared by Jeep. All members will receive a brand booklet, Jeep Wave membership stickers, discount coupons for Jeep licensed apparel and travel luggage. The first 1,000 early bird members will also receive gifts such as a Jeep multitool and Jeep Wrangler diecast models.

Jake Aumann, President of FCA Korea, said, “We are pleased to introduce Jeep Wave, a comprehensive membership program and community, to celebrate the brand’s 80th anniversary,” adding, “We hope members enjoy the various benefits offered by the brand through the membership loyalty program and actively participate in community activities to feel pride as Jeep owners.”

This content was produced with the assistance of AI translation services.