LG Electronics Launches PuriCare 360-Degree Air Purifier Plus... Removes 99.9% of Viruses and Bacteria

LG Electronics launched the 'PuriCare 360 Air Purifier Plus' on the 5th, which removes 99.9% of viruses and bacteria. Models are introducing the LG PuriCare 360 Air Purifier Plus (left in the photo) and the LG PuriCare 360 Air Purifier Pet Plus.

[Photo by LG Electronics]

[Asia Economy Reporter Ki-min Lee] LG Electronics launched the 'PuriCare 360 Air Purifier Plus' on the 5th, which removes 99.9% of viruses and bacteria.

Amid growing customer interest in health and hygiene management, LG Electronics applied the True Total Care filter with antiviral and antibacterial effects for the first time in this new product. Joint tests with the Graduate School of Public Health at Seoul National University showed that the True Total Care filter removes 99.9% of mouse coronavirus (MuCoV). Additionally, according to experiments by the Korea Testing & Research Institute, this filter eliminates 99.9% of Staphylococcus aureus, Klebsiella pneumoniae, and Escherichia coli.

The new product inherits the air purification performance of the existing model. It removes ultrafine dust particles as small as 0.01㎛ (micrometers, one-millionth of a meter). It has also received certification from the Korea Asthma Allergy Foundation (KAF) and the British Allergy Foundation (BAF). Furthermore, it removes household odors and harmful gases such as ammonia, formaldehyde, toluene, acetic acid, and acetaldehyde. The 360-degree design of this product allows air intake and purification from multiple directions, reducing blind spots. In particular, using LG’s patented Clean Booster technology, which incorporates 34 patents, purifies indoor air up to 24% faster than without it.

LG Electronics also introduced the PuriCare 360 Air Purifier Pet Plus, which features an antibacterial filter. This product is designed for customers with pets, enhancing deodorization and hair/dust removal performance compared to the existing PuriCare 360 Air Purifier model. The new product comes in 30-type and 30-type Pet models, as well as 19-type and 19-type Pet models, depending on the purification area, with prices ranging from 999,000 KRW to 1,569,000 KRW.

To commemorate the launch, LG Electronics offers discounts to customers who purchase the ‘Customized Safe Purification Package for Our Home’ model. For example, for four-person households living in spaces of approximately 105㎡ (32 pyeong) or larger, the package includes the PuriCare 360 Air Purifier Plus 2-stage model, PuriCare 360 Air Purifier Plus 1-stage model, PuriCare Air Purifier model, and PuriCare Mini Air Purifier model. Customers purchasing this package receive cashback worth up to 390,000 KRW.

Lee Jae-sung, Vice President and Head of the Air Solution Business Division at LG Electronics H&A Business Division, emphasized, "Amid increasing customer interest in health and hygiene, we will lead the premium market with the PuriCare 360 Air Purifier Plus equipped with antiviral and antibacterial filters."

This content was produced with the assistance of AI translation services.