Lotte Mart Introduces Top-Grade Livestock Gift Sets Ahead of Lunar New Year

[Asia Economy Reporter Seungjin Lee] Lotte Mart announced on the 5th that it will launch premium meat gift sets for customers who do not visit their hometowns but only send gifts due to the prolonged COVID-19 pandemic.

Last Chuseok, sales of meat gift sets priced over 100,000 KRW at Lotte Mart increased by 9% compared to the previous year’s Chuseok. Lotte Mart attributes this to customers expressing their feelings through gifts as they could not visit their hometowns due to COVID-19.

Accordingly, Lotte Mart set the concept of the 2021 Lunar New Year gift sets as “2021 Hope Again, The Exciting Day,” preparing gift sets that can encourage each other and give hope even in difficult times.

First, they prepared the highest grade Korean beef ‘1++(9) [Tooppul Number Nine]’ which was first introduced in March last year. ‘Tooppul Number Nine’ is a product that Lotte Mart began selling after the Ministry of Agriculture, Food and Rural Affairs subdivided Korean beef grades in December 2019, and it is a highly rare product, accounting for only about 7% of the total beef slaughter volume.

The representative product is the ‘Another Level Antibiotic-Free Jirisan Sunwoohan Korean Beef 1++ No.9 Set 1.’ This set consists of sirloin, striploin, tenderloin, and chuck flap tail, and is sold for 590,000 KRW, limited to 90 sets for customers who make advance reservations. The ‘Another Level Antibiotic-Free Jirisan Sunwoohan Korean Beef 1++ No.9 Set 2,’ consisting of sirloin, soup cuts, and bulgogi, is prepared for advance reservation customers at 390,000 KRW.

The product includes a leaflet describing the brand story and the Jirisan Sunwoohan Korean beef premium certification, enhancing the value of the gift set and allowing recipients to enjoy it with confidence.

In addition, ‘Hoban Chikso Korean Beef Gift Set 1’ and a small portion packaged ‘Korean Beef One-Meal Steak Set’ are also available for sale.

Yoon Byungsoo, Head of Fresh Food Division 2 at Lotte Mart, said, “As the prolonged COVID-19 pandemic prevents more customers from visiting their hometowns, demand for premium gifts is increasing. We hope you will gift the best taste that can be trusted and enjoyed by your precious ones.”

This content was produced with the assistance of AI translation services.