'Galaxy S21' Unpacked Invitation Arrives One Month Early

Live Broadcast at Midnight on the 15th Korea Time
Teaser Video Highlighting the Camera Draws Attention

[Asia Economy Reporter Han Jinju] Samsung Electronics has unveiled the invitation for its Unpacked event, which will open at midnight on the 15th. Breaking the 'February reveal' tradition, the Galaxy S21 will be unveiled a month earlier.

Samsung Electronics announced on the 4th that 'Galaxy Unpacked 2021' will be held at 12:00 AM KST on the 15th, and at 10:00 AM EST on the 14th in the United States. Due to the spread of COVID-19, Galaxy Unpacked events have been held online since August last year. The Galaxy Unpacked 2021 event will be live-streamed on the Samsung Newsroom and Samsung Electronics' official website.

The Unpacked teaser video released that day featured a rotating three-dimensional square box with a model resembling the rear camera of the Galaxy S21 rotating inside. This hints at the Galaxy S21’s camera design, which has been smoothed out with reduced camera bump, and improved AI and video functions.

The Galaxy S21 series will be released in three models: the 6.2-inch Galaxy S21, the 6.7-inch Galaxy S21 Plus, and the 6.8-inch Galaxy S21 Ultra. Notably, the Ultra model will support the S Pen for the first time in the Galaxy S series. Samsung Electronics’ Mobile Communications Business head, No Tae-moon, officially confirmed the inclusion of the S Pen in an editorial, stating, "We will expand the Galaxy Note experience to more product lines."

Previously, the first half of the year’s Unpacked event was held in February, with new product releases in early March, but the Galaxy S21 unveiling and release schedule has been moved up by more than a month. This is intended to preempt the 5G smartphone market by advancing the launch schedule to counter Apple’s dominance and target Huawei’s market share.

According to market research firm Strategy Analytics (SA), Samsung Electronics’ smartphone shipments are expected to increase by 8% to 275.1 million units this year compared to last year. With the Galaxy S21 release schedule moved up, first-quarter shipments are expected to rise by 3.6 million units to 61.9 million units compared to this year.

This content was produced with the assistance of AI translation services.