Dosangcheol and Johangmok, NS Home Shopping CEOs, "Accelerating Digital Transformation in an Era of Uncertainty"

2021 Online New Year's Address

NS Home Shopping Dosangcheol (left), Johangmok (right) Co-CEOs.

[Asia Economy Reporter Cha Min-young] "Let's accelerate digital transformation in line with the changes of the times."

On the 4th, Dosangcheol and Jo Hangmok, co-CEOs of NS Home Shopping, defined 2021 as an "era of uncertainty" and delivered an online New Year's message encouraging continuous innovation.

NS Home Shopping omitted this year's opening ceremony to comply with quarantine rules to prevent the spread of COVID-19 and to encourage remote work.

The two CEOs encouraged employees, saying, "Last year, despite the COVID-19 pandemic, NS Home Shopping maintained a strong performance with no infection cases through thorough quarantine measures."

They added, "In 2021, the business environment will not be smooth due to a more intense competitive landscape caused by the shrinking consumer market from COVID-19 and the online transition of large retailers. To overcome this, we set this year's goals as 'realizing mobile-first through Easy Shopping' and becoming the 'domestic top-tier in the online premium food distribution market.'" They also set the management strategy direction as 'customer-centric management,' emphasizing ▲communication ▲products ▲digital transformation.

The two CEOs further encouraged employees, saying, "Through smooth communication among customers, employees, and partners, let's carry out creative and innovative work, and through product innovation with 'cost-effectiveness (performance relative to price)' and 'emotional value (psychological satisfaction relative to price),' let's create NS's unique products with differentiated price, quality, and service."

The four-character idiom for this year is 응변창신 (應變創新), meaning 'responding to change and creating anew.' The two CEOs explained, "Let's become the protagonists of a new era by executing innovation centered on the core value of trust and sharing communication."

This content was produced with the assistance of AI translation services.