[New Year's Message] Jeon Young-hyun, President of Samsung SDI, "Let's Turn Market Opportunities into Our Opportunities"

Jeon Young-hyun, President of Samsung SDI

[Asia Economy Reporter Changhwan Lee] On the 4th, Jeon Young-hyun, President of Samsung SDI, stated in his New Year's address, "Let's secure the highest quality and achieve zero safety issues to turn market opportunities into our opportunities."

President Jeon said, "The business we are pursuing stands at the center of the eco-friendly policies emphasized in the post-COVID era and is a future core industry expected to experience exponential growth," adding, "Only companies that prepare in advance for market changes and lead them can reap the benefits."

He identified the challenges to turning market opportunities into our opportunities as 'securing absolute quality,' 'strengthening product competitiveness,' and 'building a dynamic organizational culture.'

He emphasized, "Securing absolute quality based on safety is the essence of our business that cannot be exchanged for anything else," and urged, "Let's prioritize and act on the quality of batteries and electronic materials, which determine the performance of cutting-edge products."

He also added, "We need to raise the quality standards from PPM (Parts Per Million) to PPB (Parts Per Billion) or higher." This means managing product quality more than 1,000 times more precisely than before.

He continued, "Let's strengthen product competitiveness to lead the market." He said, "To maintain product competitiveness and market leadership, we must not neglect securing next-generation advanced technologies," adding, "Developing next-generation batteries that overcome the limitations of existing batteries will be a core competitive advantage to leap forward as a super-gap technology company."

Finally, President Jeon said, "Let's build a dynamic organizational culture that enjoys and overcomes rapid environmental changes." He emphasized, "The power to endure the rapid pace of change blowing in the post-COVID era is innovation activities that surpass that pace," and added, "Let's add dynamism to our thinking and working culture based on an organizational culture of collaboration as one team under autonomy and creativity."

Meanwhile, Samsung SDI selected its first-ever 'Samsung Master Craftsman' this year. The first master craftsman selected, Kim Hyung-jik (age 55), belongs to the Small Battery Division and has worked in the production equipment field for 30 years since joining the company in 1991. Master Kim is the top technical expert in equipment who has led on-site innovation such as production equipment development and process improvements to enhance productivity efficiency.

Master Kim led productivity improvement and quality stabilization of small batteries by applying new manufacturing methods and greatly contributed to maximizing sales through timely production responses. He was also recognized for systematizing equipment maintenance through the establishment of a production equipment monitoring system and the advancement of evaluation standards.

The Samsung Master Craftsman system certifies employees with artisan-level skills and know-how who have worked in manufacturing-related fields for more than 20 years as top experts.

This content was produced with the assistance of AI translation services.