Models are introducing the Hanmaeum Donghaeng Festa at the LG Best Shop Gangseo Main Store located in Gangseo-gu, Seoul. From the left in the photo are the LG Objet Collection Styler, WashTower, and 1-Door Convertible Refrigerator.

Models are introducing the Hanmaeum Donghaeng Festa at the LG Best Shop Gangseo Main Store located in Gangseo-gu, Seoul. From the left in the photo are the LG Objet Collection Styler, WashTower, and 1-Door Convertible Refrigerator.

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[Asia Economy Reporter Kim Hyewon] LG Electronics announced on the 3rd that it will hold the 'Hanmaeum Donghaeng Festa' until the 31st to welcome the New Year.


LG Electronics organized this event under the slogan "Together, we can overcome!" to start the New Year with hope in unity with the people who are going through difficult times due to the novel coronavirus infection (COVID-19).


LG Electronics offers extensive benefits to customers who purchase special exhibition products of the Hanmaeum Donghaeng Festa at nationwide LG Best Shops and online and offline stores. The target products include about 90 models across 15 product categories such as TVs, refrigerators, air conditioners, Wash Towers, dryers, stylers, vacuum cleaners, air purifiers, dishwashers, and electric ranges.


Customers who purchase a 77-inch OLED TV (model OLED77ZXK) at offline stores can receive membership points or cashback benefits worth up to 2 million KRW. When purchasing a 21kg capacity Tromm washing machine ThinQ (model F21VDD) or a 16kg capacity Tromm dryer Steam ThinQ (model RH16VTS), customers can receive benefits worth up to 200,000 KRW each.


LG Electronics also prepared events for customers purchasing popular home appliances such as the LG Objet Collection for space interior and health care appliances. Customers who purchase three or more different items from the Objet Collection will receive membership points or mobile gift certificates worth up to 2 million KRW depending on the number of products purchased. When purchasing four or more different items of health care appliances equipped with TrueSteam such as Wash Towers, dryers, stylers, and dishwashers, and paying with an affiliated card, customers can receive benefits worth up to 300,000 KRW.


LG Electronics will also hold a lottery for customers who purchase special exhibition products of the Hanmaeum Donghaeng Festa at LG Best Shops or department stores and apply for the event, giving away various prizes such as Tromm Wash Towers, PuriCare 360° 2-stage air purifiers, and Dios wine cellar minis.



Kim Jungtae, Executive Vice President and Head of Korea B2C Group at the Korea Sales Headquarters, said, "We organized this event to start the New Year with hope in unity with the people who are going through difficult times."


This content was produced with the assistance of AI translation services.

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