Samsung Slashes Smartphone Prices Ahead of New Galaxy Release
Galaxy S20 Price Reduced to 1,144,000 KRW, BTS Edition Matches S20
Galaxy S20+ Price Lowered to 1,248,500 KRW
2019 Galaxy S10 Also Reduced to 790,000 KRW

Galaxy S20 series. From the left, Galaxy S20, S20+, S20 Ultra.

Galaxy S20 series. From the left, Galaxy S20, S20+, S20 Ultra.

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[Asia Economy Reporter Han Jinju] With the New Year, the prices of older flagship models such as the Galaxy S20 series and Galaxy S10 5G have been reduced, and the official subsidies have increased.


On the 2nd, SK Telecom, KT, and LG Uplus lowered the Galaxy S20's retail price from 1,248,500 KRW to 1,144,000 KRW, a reduction of 104,500 KRW. Samsung Electronics and the three carriers reduced the prices ahead of the Galaxy S21 unveiling on the 14th (local time) to clear out old model inventory and attract new 5G subscribers.


LG Uplus also raised the official subsidy for the Galaxy S20. The subsidy was adjusted to range from 421,000 KRW to 650,000 KRW, with the highest subsidy of 650,000 KRW applied from the 80,000 KRW tier plans. Except for the 130,000 KRW tier plans, the official subsidy offers a greater discount than the 25% rate discount.


The three carriers also lowered the Galaxy S20+'s retail price from 1,353,000 KRW to 1,248,500 KRW. Only LG Uplus independently raised the official subsidy to a maximum of 700,000 KRW. LG Uplus's official subsidy ranges from 454,000 KRW to 700,000 KRW, with the 700,000 KRW subsidy applied from the 80,000 KRW tier plans.


Galaxy S20+ BTS Edition

Galaxy S20+ BTS Edition

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The Galaxy S20+ BTS Edition's retail price was also significantly reduced to match that of the Galaxy S20. SK Telecom and KT lowered the price to 1,144,000 KRW. SK Telecom reduced it by 209,000 KRW from 1,353,000 KRW, and KT lowered it by 104,500 KRW from 1,248,500 KRW. LG Uplus maintained the BTS Edition's retail price at 1,248,500 KRW but raised the official subsidy to a maximum of 800,000 KRW. The subsidy ranges from 518,000 KRW to 800,000 KRW, with the highest tier applied from the 80,000 KRW plans.


SK Telecom also lowered the Galaxy S20 Ultra's retail price from 1,298,000 KRW to 1,248,500 KRW. Among the three carriers, SK Telecom offers the lowest price for the Ultra model. The Galaxy S20 Ultra's retail prices are 1,288,000 KRW for KT and 1,452,000 KRW for LG Uplus.


Galaxy S10 5G

Galaxy S10 5G

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The retail price and official subsidy for the Galaxy S10 5G, released two years ago, were also adjusted. SK Telecom lowered the Galaxy S10 256GB model's retail price to 797,000 KRW and the 512GB model's price to 832,700 KRW. The official subsidies for both models increased to between 423,000 KRW and 500,000 KRW.



Samsung Electronics' mid-range models, Galaxy A Quantum and Galaxy A51, also saw price reductions. SK Telecom lowered the Galaxy A Quantum's retail price from 649,000 KRW to 548,900 KRW. The three carriers reduced the Galaxy A51's retail price from 572,000 KRW to 473,000 KRW. Official subsidies vary by carrier, with LG Uplus offering up to 450,000 KRW, KT up to 240,000 KRW, and SK Telecom up to 170,000 KRW.


This content was produced with the assistance of AI translation services.

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