Hyundai Department Store to Host Live Broadcast of 'New LEGO Products' on January 4

5% Discount Coupon for H Mall Customers During Broadcast
Various Content Including Unboxing and Finished Products

[Asia Economy Reporter Lim Hye-seon] Hyundai Department Store announced on the 31st that it will hold a 'Lego' live commerce broadcast on January 4th next year. The broadcast will take place for one hour from 12 PM on January 4th through the 'Shopping Live' section within the 'Hyundai H Mall' mobile app. The broadcast will be held at the official Lego store on the B1 floor of U-PLEX in Hyundai Department Store Jungdong Branch.

During the broadcast, a total of seven products will be introduced, including six new products scheduled for release on January 1st next year and the Colosseum set released last month. Representative products include the Harry Potter Hogwarts Magic Book - Transfiguration Class priced at 44,900 KRW, Bouquet at 74,900 KRW, and Police Station at 239,900 KRW, each offered in limited quantities of 50 to 100 units.

In particular, the Lego live commerce broadcast will feature unboxing content and reveal the completed assembled models of the new products launching on January 1st.

Hyundai Department Store will also provide various benefits to customers who purchase during the broadcast. Customers who buy products showcased during the broadcast will receive a 'H Mall 5% discount coupon' and a 'Groot Lego keychain' as a gift. Additionally, customers who purchase over 300,000 KRW will receive two Lego magnets (Statue of Liberty and Empire State Building) as a free gift, along with double Lego Store points (for Lego members).

This content was produced with the assistance of AI translation services.