Lotte Outlet Gwangju Suwan Hosts 'Win-Win Market' for Jeonnam Agricultural and Marine Specialties

Direct transaction market held in June last year. Photo by Lotte Outlet Gwangju Suwan Branch

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Lotte Outlet Gwangju Suwan Branch (Manager Lee Chung-yeol) announced on the 29th that it will hold a win-win market where excellent producers directly participate to promote the consumption of agricultural and marine specialty products from Jeonnam.

The event, held for seven days from the 31st to January 6th at a special exhibition hall on the first floor of Lotte Outlet Gwangju Suwan Branch, was prepared in cooperation with Jeonnam Province to help local farms struggling due to the ongoing COVID-19 situation.

Twenty-two excellent producers selected by Jeonnam Province, including Yeonggwang, Haenam, and Gurye, will participate to directly promote Jeonnam’s agricultural and marine specialty products and sell the highest quality products through direct transactions from production sites at prices up to 30% cheaper than the market price.

Representative products include Yeonggwang Beopseongpo Chamgulbi No. 2 (1.2kg) sold for 14,000 won, Haenam sweet potatoes (3kg) for 10,000 won, Gurye shiitake mushrooms (1kg) for 16,000 won, Yeosu Dolsan mustard leaf kimchi (100g) for 1,000 won, Muan stake-cultivated gopchang laver (50 sheets) for 9,000 won, and Jindo flatfish (3 pieces) for 20,000 won.

Since signing the ‘Agricultural and Marine Specialty Products Market Expansion Business Agreement’ with Jeonnam Province in August last year, Lotte Department Store has continuously promoted the consumption of Jeonnam agricultural products through activities such as opening local food direct stores in Jeonnam and conducting online special exhibitions to support sales channels for farms supplying school meals.

Lee Chung-yeol, manager of Lotte Outlet Gwangju Suwan Branch, said, “We prepared this event in cooperation with Jeonnam Province to support local farmers and fishermen who are struggling due to COVID-19,” and added, “We hope this will practically help promote the consumption of Jeonnam’s agricultural and marine products during these difficult times.”

This content was produced with the assistance of AI translation services.