Starfield·SSG Pay Launch Smart Order Payment Service 'SSG Order'

[Asia Economy Reporter Seungjin Lee] Shinsegae Property launched the smart ordering and payment service ‘SSG Order’ on the 29th in collaboration with Shinsegae Group’s simple payment service SSG Pay.

SSG Order is an O2O (online-to-offline) based smart order service that allows customers to order immediately while seated at a table through the SSG Pay application (app) or to order food before visiting a restaurant for pickup (takeout).

The advantage is that customers do not need to wait at the store counter to place an order; they can simply scan the QR code placed on the table with their smartphone or select the store and menu in the SSG Pay app to complete ordering and payment all at once.

Shinsegae Property developed the Starfield mobile order payment system together with SSG Pay to provide customer convenience and increase sales at stores located in Starfield. With the development of SSG Order, Starfield customers can comfortably order, pay, and receive pickup notifications for popular restaurant menus without waiting in line.

To commemorate the launch of SSG Order, SSG Pay is running an event until January 24 next year, offering 3,000 SSG Money points for the first SSG Order purchase of 30,000 KRW or more.

The first stores to offer SSG Order are located in Starfield Goyang, including ‘Hongdae Donburi’, ‘Sokcho Kodari Naengmyeon’, ‘Baekmidang’, and from Ittopia, ‘Sambaekjip’, ‘Ojisang Hamburg Steak’, ‘Bukchangdong Sundubu’, totaling 29 stores.

Suyeon Wi, Executive Director in charge of leasing at Shinsegae Property, stated, “Starting with Starfield Goyang, we plan to sequentially apply SSG Order to all F&B stores in Starfield City, including Hanam, Anseong, and COEX Mall. We will strive to provide convenience and enjoyment to customers with innovative ideas like SSG Order, while also supporting sales growth and mutual prosperity with tenant stores.”

This content was produced with the assistance of AI translation services.