Orion Launches New Product 'Hayangsongi' Adding White Cheese Flavor to Choco Songyi

Steady Seller 'Choco Songyi' Enhanced with White Cheese-Flavored Chocolate

[Asia Economy Reporter Lee Seon-ae] Orion announced on the 29th that it will launch ‘Hayangsongi,’ a sister product to the 36-year-old steady seller ‘Choco Songi.’

Unlike the original Choco Songi, which uses real chocolate, Hayangsongi features a bold transformation by adding white cheese-flavored chocolate. This product reflects the tastes and preferences of the 10-20 age group, embodying the ‘sweet and salty’ flavor of popular snacks among young people, such as cheesecake and cheese balls. Fresh cream is also added to the biscuit, allowing consumers to enjoy a soft flavor along with a light and crispy texture. The front of the package cleverly incorporates the unique ‘fun’ concept, featuring a mushroom character striking a ‘cheese~’ pose in front of a camera. Last month, the Hayangsongi experience group recruitment content posted on Orion’s official blog and Instagram surpassed 370,000 views, generating hot buzz as a highly anticipated new product among netizens.

First released in 1984, Choco Songi has been loved for over 30 years for its combination of sweet chocolate and savory biscuit, as well as its fun shape resembling a pine mushroom. It is also very popular in various flavors in China (locally called ‘Moguli’ 磨古力) and Russia (‘Chocoboy’ CHOCO BOY).

An Orion official said, “In line with the ‘re-creation’ trend of reinventing familiar steady sellers or hit products with new designs and flavors, we are introducing ‘Hayangsongi.’ Orion’s ‘Chocopie情 Banana’ and ‘Kkobuk Chip Choco Churros flavor’ are also ‘re-created’ products that have gained great popularity.”

This content was produced with the assistance of AI translation services.