iPhone 12 Effect... Apple Expects Record Q4 Sales

[Asia Economy Reporter Joselgina] Apple is expected to achieve record-high sales in the fourth quarter, driven by strong sales of its first 5G smartphone, the 'iPhone 12' series.

According to a report recently released by global market research firm Counterpoint Research on the 28th, Apple's iPhone sales in the fourth quarter of this year are estimated to far exceed previous sales figures.

Typically, Apple holds an event to unveil new iPhone models around mid-September and releases them to the market in late September. However, this year, due to the impact of the novel coronavirus disease (COVID-19), the iPhone 12 was unveiled about a month later, in October. Counterpoint Research predicted, "The iPhone 12 was released about 4 to 6 weeks later than its predecessor, the iPhone 11, so December sales are expected to surge."

The popularity of the iPhone 12, surpassing its predecessor, is evident from its sales performance in its home market, the United States. Weekly sales data in the U.S. market show that except for the second week after launch, the iPhone 12 has outsold the iPhone 11 during the first six weeks.

Counterpoint Research stated, "Despite supply shortages of the iPhone 12 Pro and iPhone 12 Pro Max, the iPhone 12 is significantly outperforming the sales of its predecessor," and added, "Apple's quarterly shipments are expected to grow about 21% year-over-year, thanks to the strong performance of the iPhone 12." The increase in sales is attributed to pent-up demand for Apple's first 5G iPhone and price competitiveness secured through carrier promotions.

This content was produced with the assistance of AI translation services.