Hera Launches 'New Rougeholic'

[Asia Economy Reporter Yujin Cho] Amorepacific's luxury brand Hera launched the ‘New Rouge Holic’ with new colors and packaging on the 28th.

Through the New Rouge Holic, Hera proposes a ‘New Classic’ makeup look inspired by Seoul, the most contemporary city in the world. It realizes classic colors reinterpreted from Hera's unique perspective beyond the conventional reds. In particular, it is composed of medium-saturation colors that best suit Korean women's skin tones, offering an elegant upper luxury look no matter which color is applied.

This product is released in two types with different textures: ‘Rouge Holic’ and ‘Rouge Holic Matte’. Rouge Holic provides a subtle glow and rich moisture as if rising from within the lips. Rouge Holic Matte features perfectly adhering color and a texture that is both soft and light.

The packaging also enhances its collectible value with a design differentiated from the existing Sensual line. Reflecting architectural elements, it maximizes a luxurious feel and adds elegance with smooth curves that flow along the hand.

The New Rouge Holic will be pre-released from this day at department store malls such as SSG, and will be officially launched nationwide at department stores, duty-free Hera stores, Amore counselors, and various online channels from January 1st of the new year.

This content was produced with the assistance of AI translation services.