Contactless Donations Are the Trend... TMON Social Donations Participation Increases by 158%

Spreading a Simple Donation Culture in Everyday Life

[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 28th that due to the prolonged COVID-19 pandemic this year, online donations have become widespread, and participation in its social contribution program, 'Social Donation,' has significantly increased.

According to TMON, the total number of participants who raised funds through Social Donation this year increased by 158% compared to last year. It explained that the environment related to fundraising changed due to the prolonged COVID-19 pandemic, leading to an increase in safe and convenient non-face-to-face online donation participation. A new trend also emerged in the composition of donors. The proportion of funds raised by people in their teens and twenties, who were not the main donor group, exceeded 20% for the first time this year, accounting for 23%, and the number of participants in their forties and fifties, who are accustomed to offline donation environments, also increased by 14% compared to last year.

TMON continued to actively respond to the non-face-to-face donation culture this year by making new attempts. A representative example is the 'Bereaved Family Genetic Sample Collection Project' for identifying the remains of war casualties, conducted in cooperation with the Ministry of National Defense's Remains Recovery and Identification Team on the occasion of the 70th anniversary of the Korean War. Genetic sample collection, which had previously been possible only face-to-face, was made available online through Social Donation. Also, a special fundraising campaign held on Children's Day in May saw more than 58,000 customers participate in donations within just four days.

Lee Jin-won, CEO of TMON, said, "We continued various attempts this year so that more customers can easily experience donations in their daily lives," adding, "We expect online donations to continue to increase. We hope that TMON Social Donation will continue to discover active and sustainable online donor groups."

This content was produced with the assistance of AI translation services.