Next Year, the Year of the White Ox... Seven Eleven Unleashes a Flood of 'So' Character Snacks

'Malangkaw Candy' Collaboration Products, etc.

[Asia Economy Reporter Cha Min-young] Convenience store 7-Eleven announced on the 28th that it will launch a variety of snack series starting early next month to celebrate the upcoming 2021 Year of the White Ox (辛丑年).

First, the ‘Mallangkau Cream Cheese Burger’ is a product collaborated with Lotte Confectionery’s representative candy ‘Mallangkau,’ featuring the cute Mallangkau character on the packaging to add a familiar image. The ‘Mallangkau Cream Cheese Burger’ is topped with a hamburger steak patty, filled generously with savory and smooth cream cheese and tangy creamy onion sauce, allowing it to be enjoyed in a light and non-greasy way. Fresh tomato and iceberg lettuce are added to enhance texture and umami flavor.

Also, the ‘Milk Cream Roll Cake,’ which was introduced as a year-end season project in collaboration with Maeil Dairies, will be newly released as a small-sized product. This product uses Maeil Dairies’ lactose-free milk ‘Easily Digestible Milk’ and comes in two types: ‘Sojal Milk Cream Roll Cake’ and ‘Sojal Choco Cream Roll Cake.’ The chewy roll cake contains milk cream and chocolate cream made with Sojal milk, and cocoa powder is used to depict the cow’s spots pattern.

In collaboration with the premium dessert brand ‘Lucikato,’ milk macarons were also introduced. The ‘Milcaron’ is a unique macaron printed with cow spots, filled with three flavors of cream?fresh milk, strawberry milk, and coffee milk?inside chewy macaron shells.

Kim Go-eun, product planner (MD) of 7-Eleven Food Team, said, “We introduced unique products through brand collaborations across various categories to match the concept of the Year of the Ox,” and added, “We hope the coming new year will be a hopeful year filled only with bright and joyful moments.”

This content was produced with the assistance of AI translation services.