LG Styler Gains Popularity... Overseas Sales Increase by 50% Compared to Last Year

A customer is examining an LG Styler at an electronics store in Tokyo, Japan.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 27th that its clothing care appliance Styler has gained great popularity overseas as well, recognized for the excellence of its TrueSteam technology.

LG Electronics explained that Styler sales have significantly increased not only domestically but also overseas this year. Overseas sales volume increased by more than 50% compared to the previous year, and in some countries including Russia, sales more than doubled compared to last year.

Since introducing Styler in Korea in 2011, LG Electronics has expanded its launch to over 20 countries including the United States, Russia, the United Kingdom, Italy, China, and Japan. As customers' interest in health and hygiene rises overseas, Styler is playing a key role in promoting LG Electronics' steam appliances.

LG Styler is a steam appliance equipped with patented TrueSteam technology. TrueSteam, created by boiling water at 100 degrees Celsius, is applied to various home appliances such as Styler, dryers, and dishwashers, and is recognized for its excellent performance in sterilization, cleaning, deodorization, and wrinkle reduction.

The company stated that Styler sterilizes 99.99% of harmful bacteria on clothes with TrueSteam and removes odors and house dust mites embedded in garments. According to experiments by the Korea Institute of Science and Technology, Styler’s hygiene sterilization standard course removes 99.99% of Staphylococcus aureus, Pseudomonas aeruginosa, and Klebsiella pneumoniae.

Test results from the Industry-Academic Cooperation Foundation of Chonnam National University showed that Styler’s hygiene sterilization virus course eliminated more than 99.99% of viruses such as Influenza A (H3N2), Adenovirus (ICHV), Herpesvirus (IBRV), and Coronavirus (PEDV).

LG’s proprietary Moving Hanger shakes clothes up to 200 times per minute, evenly removing fine dust that is difficult to eliminate with air alone and reducing everyday wrinkles. The pants care function properly sets the crease by pressing the pants firmly.

LG Styler has been recognized for its differentiated technology in the global market by winning the CES Innovation Award for three consecutive years. This award is given by the Consumer Technology Association (CTA) to the most innovative products ahead of the world’s largest electronics exhibition CES held every early year in the United States.

LG Electronics is solidifying Styler’s market leadership as the representative clothing care appliance by introducing various new products. Recently, LG Electronics launched the Objet Collection Styler, a space interior appliance, and the Styler Black Edition 2, which features enhanced functions and design compared to previous models, consecutively in the domestic market.

Kwok Doyoung, Head of H&A Overseas Sales Group at LG Electronics H&A Business Division, said, “By leveraging differentiated TrueSteam and Moving Hanger technologies, we will enable overseas customers to experience LG Styler’s new-concept clothing care culture.”

This content was produced with the assistance of AI translation services.