2021 Hopeful Improvements... Year-End Calendar Marketing Flood

From Desktop and Wall-Mounted to Digital Calendars
Brand Calendars Featuring Stylish Designs Catch the Eye

[Asia Economy Reporter Lee Seon-ae] The unusually exhausting and difficult year of 2020 is coming to an end, and the new year 2021 is approaching. As the year-end approaches, the food and distribution industries are actively using brand calendars for marketing to capture consumers' hearts in the new year. Calendars are effective promotional tools because they are kept at home or in offices throughout the year and are frequently glanced at, continuously reminding consumers of the brand. The New Year calendars introduced by companies are equipped with stylish designs that add visual enjoyment, and they are offered in various forms, from desktop and wall-hanging types to digital calendars usable on mobile devices, capturing consumers' attention.

According to related industries on the 27th, Lotte Nestle Korea introduced the '2021 Nescafe Roasters Choice Calendar' for the year-end. This calendar is based on the premium stick coffee 'Nescafe Roasters Choice,' which was renewed last month, and was created with a stylish design using home cafe concept images suitable for each season and illustrated elements from the product packaging. It is distributed for free in the form of mobile wallpapers through the official Nescafe Korea Instagram account, allowing users to use it as a phone background. Previously, Lotte Nestle Korea produced a limited number of paper calendars and gave them to consumers through a social media comment event, receiving great responses.

A representative from Lotte Nestle Korea said, "We planned the calendar with the hope that everyone will finish this difficult year well and have a year full of happiness with Nescafe in 2021." He added, "Since the 2021 Nescafe Roasters Choice Calendar is produced in a highly usable mobile wallpaper format, we expect many people to download and use it effectively."

Pizza Alvolo released a goods package consisting of a 2021 calendar and diary to celebrate its 15th anniversary. The newly introduced goods package features an oriental design motif inspired by the TV commercial aired in June. The concept of the commercial, which reinterpreted traditional Korean folk paintings and pansori (Korean musical storytelling), is directly reflected in the calendar and diary. In particular, the calendar is made in the shape of a folding screen, making it usable as an interior decoration item. Pizza Alvolo is giving away the goods package as a gift through various SNS promotions and announced that it will hold a calendar giveaway event for customers who order pizza at each store.

Market Kurly produced the 'Kurly 2021 Happiness Calendar' as a limited edition and will give it to Purple and The Purple members in January 2021. This calendar was created with the hope that 2021 will be a happy year with Kurly, featuring seasonal ingredients rich in taste and nutrition. A total of 31 seasonal ingredients representing each month are illustrated and patterned, and the calendar is produced using letterpress printing, which presses the illustrations onto thick paper, offering a unique analog feel. It is made in a wall-hanging form so it can be hung up and used, and each page can be torn off to be framed or stuck on a refrigerator, increasing its usability. The calendar is produced as a limited edition and will be provided to customers who purchase over 1 million KRW during December and are selected as Purple or The Purple grade members in January 2021.

Puradak Chicken is conducting a giveaway event for a desktop '2021 Puradak Mood Calendar' for customers who order takeout. This calendar uses Puradak's brand colors, black and gold, and is made with luxurious special paper that feels soft, moist, and fluffy. The front side features a clean calendar design using lines and typography, and the back side is made with photo shoots of the advertising model Jung Hae-in, allowing users to use it freely according to their preferences. Previously, Puradak Chicken attracted attention by recruiting early birds and holding a wall-hanging mood calendar giveaway event through its official SNS. The company stated that winners posted certification photos on their SNS, expressing satisfaction with the high-quality calendar.

This content was produced with the assistance of AI translation services.