Shinhyup Produces Second 'Sharing Advertisement' to Help People Delayed by Financial Hardship

[Asia Economy Reporter Kim Hyo-jin] The National Credit Union Federation of Korea (NACUFOK) announced on the 23rd that it will produce a second sharing advertisement next year to help actors struggling with financial difficulties. To add more meaning to sharing, this advertisement will be showcased through various media such as TV and YouTube starting on the 24th of this month, as well as in theaters.

NACUFOK's new sharing advertisement features actors Godooshim, Jung Bo-seok, Gosu, Hong Soo-hyun, and Lee Jang-woo, who have come together to support low-income actors. The advertisement is produced in two versions: the "Eobubasong" (Piggyback Song) version and the "Lucky 7 Letters" version.

This advertisement was created as five actors voluntarily donated their talents to participate in NACUFOK's sharing activities, following the delivery of 400 million KRW in sponsorship funds on the 2nd during a signing ceremony with the Korea Broadcasting Actors Association. The funds aim to create jobs and improve the quality of life for broadcast actors suffering from financial hardship.

Jung Bo-seok, Chairman of the Actors Association, said, "I hope the kind and beautiful hearts of the actors who joined NACUFOK will be known to many people and help create a warm and happy world, even if just a little."

Kim Yoon-sik, Chairman of NACUFOK, emphasized the role of NACUFOK's "inclusive finance" in helping the marginalized, stating, "While global K-culture and the Korean Wave have brought dazzling spotlight to popular culture artists, I understand that many low-income popular culture artists are facing great difficulties due to the COVID-19 crisis."

This content was produced with the assistance of AI translation services.