Shinsegae Department Store Launches 'Local Customized Card' Ahead of Opening Daejeon Expo Branch

Department Store Shopping Benefits and Utility Bill Discounts
20% Off Local Specialty 'Sungsimdang'

[Asia Economy Reporter Minyoung Cha] Shinsegae Department Store, preparing to open a new store in Daejeon Expo Branch, is launching a Daejeon region-specialized credit card for prospective customers.

Shinsegae Department Store announced on the 23rd that it has partnered with Samsung Card to release the ‘Expo Samsung Card,’ which offers various benefits including department store shopping discounts and discounts at Daejeon’s local bakery, Seongsimdang.

This Expo Samsung Card is a customized card for local residents ahead of the opening of the Daejeon Shinsegae Expo Branch scheduled for the second half of next year.

The Expo Branch, Shinsegae’s 13th store, is a complex facility where shopping, science, culture, and leisure are all possible. The MD is being composed based on accumulated customer data, and it is expected to become the largest landmark in the central region beyond Daejeon.

Customers using the Expo Samsung Card can enjoy benefits such as a 5% discount, two free parking tickets, and Shinsegae points accumulation, which are basic benefits of the Shinsegae Department Store partnership card. Additionally, by using the 5% electronic discount coupon provided monthly, overlapping discount benefits are offered. Regional specialized services such as a 20% discount at Seongsimdang, a signature bakery in Daejeon, are also introduced.

Other benefits include ▲2,000 KRW billing discount on fuel ▲5% billing discount on automatic payments for various living expenses such as apartment management fees, city gas bills, and electricity bills ▲5,000 KRW billing discount at movie theaters ▲20% discount at coffee specialty stores such as Starbucks and Ediya Coffee.

Meanwhile, Shinsegae Department Store has been releasing customized regional cards to increase benefits for local customers. Ahead of the opening of the Daegu Shinsegae in December 2016, it launched the industry’s first regional card, the ‘Daegu Life Samsung Card,’ early and secured 200,000 members in advance.

Lee Seonghwan, Executive Director of Sales Strategy at Shinsegae Department Store, said, “We have launched a customized card with benefits for local residents to attract prospective customers of the Daejeon Shinsegae Expo Branch in the future,” adding, “We will continue to present special marketing tailored to customer lifestyles.”

This content was produced with the assistance of AI translation services.