Sales of Winter Gear Soar Amid Severe Cold Snap
[Asia Economy Reporter Yujin Cho] Outdoor brand K2 announced on the 23rd that sales of winter cold-weather gear in December increased by 30% compared to the same period last year due to the winter cold wave.
The cold-weather gear introduced by K2 includes gloves, gosomo (thermal hats), neck gaiters, and earmuffs, with sales increasing by 10% in November and 30% in December compared to the previous year, receiving positive responses from consumers.
The current top-selling products are ▲K2 Polartec Power Stretch Gloves, ▲Power Block Gosomo, ▲Gore Infinium Gloves, and ▲Women's Pearl Knit Cap, in that order.
The K2 ‘Polartec Power Stretch Gloves’ are characterized by excellent elasticity and warmth, featuring solid colors and a simple design.
The ‘Power Block Gosomo’ is a cold-weather hat made with Power Block material, which offers excellent windproof and thermal insulation properties. It features a fur lining inside the ear flaps to block cold winds that penetrate around the ears and cheeks, areas prone to significant heat loss.
The ‘Gore Infinium Gloves’ are winter padded gloves made with Gore-Tex insert fabric, which provides outstanding waterproof and breathability performance. The entire palm is made of goat leather, offering excellent durability and a superior touch feel. Additionally, conductive fabric is used, allowing smartphone touch functionality, making them practical.
K2 analyzed that the strong sales performance is due to the sharply colder winter weather and an increase in consumers seeking practicality and warmth. They also identified the simple designs, which can be easily matched with everyday outerwear such as padded jackets and fleece, as a factor in their popularity beyond outdoor activities.
Hot Picks Today
Taking Annual Leave and Adding "Strike" to Profiles, "It Feels Like Samsung Has Collapsed"... Unsettled Internal Atmosphere
- There Is a Distinct Age When Physical Abilities Decline Rapidly... From What Age Do Strength and Endurance Drop?
- "One Comment Could Lead to a Report": 86% of Elementary Teachers Feel Anxious; Half Consider Resignation or Career Change
- "After Vowing to Become No. 1 Globally, Sudden Policy Brake Puts Companies’ Massive Investments at Risk"
- On Teacher's Day, a Student's Gifted Cake Had to Be Cut into 32 Pieces... Why?
K2 Product Planning Team Manager Jegil Lee said, “Unlike the warm winter last year, this year’s ongoing cold wave has increased demand for cold-weather gear,” adding, “Practical items that combine warmth and style, usable both for hiking and daily life, are gaining popularity.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
