Hanacard to Launch New Digital Brand 'Multi' Soon

Accelerating Digital Transformation

[Asia Economy Reporter Ki Ha-young] Hana Card announced on the 23rd that it will launch 'Multi (MULTI)', a new digital brand of Hana Card that combines traditional credit cards and mobile cards.

The Multi product series is characterized by a simple and sophisticated product design targeting Millennials and Generation Z, enhanced security for safe use, and a diverse product lineup tailored to consumer preferences.

First, the entire Hana Card Multi product series is the first in Korea to apply the 'Clear Option', which allows the physical card to omit the card number (16 digits) and CVV (3 digits on the back). This minimizes the possibility of card information leakage in case of card loss, as well as providing a simple and stylish card design.

The Clear Option can be selected directly by customers when applying for the product, and customers who receive a card with the Clear Option applied can immediately check card information such as the card number and CVV in real time through the Hana Card OneQ Pay app. It is also possible to issue a regular credit card as before.

Additionally, the Multi series will be released with a variety of product lineups to satisfy the digital and untact trends of the era and diverse consumer patterns. It plans to sequentially introduce various products that include services in industries with steady consumption patterns such as simple (Pay) payments, delivery, public transportation, telecommunications, and fuel.

Kim Jae-hoon, head of the Product Service Department at Hana Card, said, "The new brand Multi will be another first created by Hana Card following the first credit card launch in 1978 and the first USIM mobile card launch in 2010," adding, "We will focus all our capabilities to make it the best card for customers rather than just the first."

This content was produced with the assistance of AI translation services.