Samsung Electronics Launches 'Bespoke Cube Air' Allowing Design Choices According to Preferences

A Samsung Electronics model is introducing 'preference appliances' for millennial consumers at the lifestyle showroom '#ProjectPrism' located on the 5th floor of Samsung Digital Plaza Gangnam Main Store.

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics announced on the 23rd that it has launched the air purifier ‘Bespoke Cube Air,’ which allows consumers to choose from various designs according to their preferences.

Samsung Electronics’ personalized home appliances are products optimized to suit individual tastes during various activities at home such as home parties, cooking, and exercising. Unlike existing products that emphasized the space and function where the product is placed, these help actively express personal preferences in various areas such as food, fashion, and space.

The newly introduced Bespoke Cube Air, along with the ‘Bespoke Cube Refrigerator,’ portable induction ‘The Plate,’ and clothing care device ‘AirDresser,’ are included in the personalized home appliance lineup. Next year, Samsung plans to continuously introduce new types of cooking appliances and products reflecting consumers’ needs for fashion.

The Bespoke Cube Air applies the Bespoke style, which highlights Samsung Electronics’ unique design originality as well as differentiated purification capabilities. It maintains the sleek cube design of the existing air purifier ‘Wind-Free Cube’ while applying a replaceable front panel according to consumer preferences. A total of eight panels are offered, consisting of two patterns?Herringbone and Stripe?and four colors?Gray, Beige, Terracotta, and Deep Green.

Depending on the indoor area, it can be used alone as a single unit or combined as two units for a customized setup. When placed together with the Bespoke Cube Refrigerator, it allows for a unified interior design.

The product also features three sterilization functions. These include the ‘Electric Sterilization System,’ which generates an electric field to sterilize 99% of bacteria collected on the dust filter; the ‘Antibacterial Dust Filter,’ made with zinc oxide antibacterial fibers that suppress bacterial growth inside the filter by 99.9% even when the air purifier is off; and ‘UV LED Sterilization,’ which sterilizes up to the edges of the fan.

Samsung Electronics will also release the Bespoke Cube Air ‘Pet Care’ model equipped with a fine filter that focuses on removing pet hair from the air and a deodorizing filter that effectively eliminates odors from urine, feces, and pet food.

The Bespoke Cube Air will be initially sold through Samsung.com starting with the 106㎡ model and will be available for purchase at nationwide online and offline stores from the 4th of next month. The product’s retail price ranges from 1.3 million to 1.4 million KRW depending on features and design.

At the lifestyle showroom ‘#ProjectPrism’ located at Samsung Digital Plaza Gangnam Main Store, consumers can experience the Bespoke Cube Air and other personalized home appliances released so far.

A giveaway event will also be held. Actors Jung Ryeo-won and Ahn Bo-hyun will release vlog-style videos introducing personalized home appliances that reflect their daily preferences starting today. Participants who capture their favorite product scenes from the videos and upload them on Instagram will be entered into a draw to win the products.

Lee Kang-hyup, Vice President of Samsung Electronics’ Home Appliance Business Division, said, “Samsung Electronics has been striving to enable consumers to use home appliances in a way that reflects themselves,” adding, “We will continue to introduce various personalized home appliances that carefully consider individual preferences.”

This content was produced with the assistance of AI translation services.