WEMAKEPRICE "This Year's E-commerce Summary Keyword is 'H.O.P.E'"

Summary of This Year's E-commerce Closing Keywords Based on Monthly Sales Data

[Asia Economy Reporter Kim Cheolhyun] Wemakeprice announced on the 23rd that it selected 'HOPE' as the main e-commerce keyword based on this year's sales data. HOPE is a combination of four words: ▲Health ▲On-demand ▲Petconomy ▲Eco-wave.

◆Health = According to Wemakeprice, the hottest interest this year was 'health.' In particular, sales of hygiene products essential for virus infection prevention, such as masks (573%), hand sanitizers (373%), and disinfectant wipes (151%), increased significantly compared to the same period last year. Many people managed their health through home training (walking pads 695%, yoga rings 105%, etc.) instead of going to fitness centers.

The number of consumers seeking healthy ingredients also increased significantly. Wemakeprice launched the 'GatSinsun' project, a direct delivery service for excellent agricultural, livestock, and seafood products, starting in October. The weekly average repurchase rate in December approached 40%.

◆On-demand = Customer-tailored services also received attention. Especially with the surge in delivery demand, Wemakeprice's delivery app Wemakeprice O, which spun off independently in October, is accelerating 'on-demand' by strengthening quick commerce through CU store entries and expanding delivery areas. As a result, the average monthly active users of Wemakeprice O in the second half of the year reached 500,000. The transaction amount in November increased more than 12 times compared to the early days of the service. The number of partner stores and partnership inquiries in November increased 18 times and 5 times, respectively, compared to the early days of the service.

◆Petconomy = Along with the increase in pets, the 'Petconomy' (a compound of Pet + Economy) is also strong. Wemakeprice's pet product sales data showed that sales of cat towers (137%) and pet drying rooms (81%) increased. Sales in the pet pharmaceutical and quasi-drug category (nutritional supplements, health kits, etc.) surged up to 266% compared to last year.

◆Eco-wave = This year, purchases of eco-friendly products also increased significantly on Wemakeprice. Folding carts (79%) and glass straws (23%), which replace disposable products, sold well, and eco-friendly corn straws (57%) and eco-friendly paints (48%) also gained popularity.

This content was produced with the assistance of AI translation services.