Paldo Bibim Men Winter Edition, Sold Out 5 Million Units in One Month

The Fastest Sell-Out Record Among All Winter Editions... Decision to Produce 3 Million Additional Units

[Asia Economy Reporter Lee Seon-ae] ‘Paldo Bibimmyun’ sold like hotcakes despite the biting winter cold.

Paldo announced on the 23rd that its limited edition ‘Paldo Bibimmyun Winter Edition (Bibimmyun Winter Edition),’ released last month, sold 5 million units within just one month of launch. Riding on the enthusiastic customer response, Paldo will produce an additional 3 million units of the product.

Since its introduction in 2018, the ‘Bibimmyun Winter Edition’ has been gaining popularity every year. In fact, the time taken to sell 5 million units has steadily shortened from 50 days in 2018 to 40 days in 2019, and 30 days in 2020.

Paldo cited the increase in ‘homebodies’ and the addition of ‘fish cake broth soup’ as reasons behind the sellout.

With the prolonged social distancing measures recently, demand for home-cooked meals such as frozen foods, ready-to-eat meals, and delivery food has increased, and Bibimmyun, which can be enjoyed with various dishes, has gained popularity.

The newly applied ‘fish cake broth soup’ this year also played a key role. Until last year, udon broth soup was included, but reflecting customer feedback wanting a new edition, fish cake broth soup has been added from this year. The new soup harmonizes with the spicy, sour, and sweet unique taste of Bibimmyun, making it a more familiar combination to consumers, similar to tteokbokki.

Kim Jun-yong, Paldo Brand Manager, said, “We are pleased that the Paldo Bibimmyun Winter Edition, now in its third year, continues to receive warm love from customers every year,” adding, “We will continue to solidify our status as a national brand through the development of various products that meet customer needs.”

Meanwhile, the ‘Bibimmyun Winter Edition’ is a limited edition product released by Paldo targeting the winter season. It is characterized by the inclusion of a broth soup packet alongside the existing ‘Bibimmyun.’ The front of the package features cute random emoticon designs, adding a newtro sensibility and enjoyment.

This content was produced with the assistance of AI translation services.