LGU+ Hosts 'Cheongnyeon Mall Christmas Market Discount Event'

Discounted Prices on Over 180 Youth Mall Products Until the 27th
Access the Special Event via U+ Members App and Official Website

[Asia Economy Reporter Han Jinju] LG Uplus is participating in the operation of a discount market to help youth malls struggling due to the novel coronavirus disease (COVID-19).

On the 22nd, LG Uplus announced that it will hold a special Christmas discount market, ‘Youth Mall K-MAS Bangcheong (Bang-guseok Youth Mall) GET,’ in collaboration with the Ministry of SMEs and Startups, the Small Enterprise and Market Service, and Wemakeprice until the 27th. Youth malls refer to spaces within traditional markets where young merchants have set up shops to revitalize traditional markets.

LG Uplus and the Small Enterprise and Market Service signed a business agreement last November and are conducting the Christmas discount event for youth malls as their first project. This event offers over 180 products sold at 28 youth malls nationwide on Wemakeprice with a 20% discount and free shipping, with discounts up to 10,000 KRW. Discount coupons can be issued on the Wemakeprice event page regardless of the telecommunications provider used.

As the spread of COVID-19 has prolonged, causing a slump in traditional market consumption, this event was prepared to enable online purchases of youth mall products. LG Uplus is responsible for promoting the youth mall Christmas discount event through SMS and push notifications to customers and SNS promotions. Access to the Wemakeprice youth mall event page is available via the U+ Members app and the official website’s event page.

YouTubers will also host live broadcasts introducing and recommending youth mall products. On the 26th at 9 PM, Aju-ga TV’s Cham PD will participate, and on the 27th at 9 PM, Fitbly will join. Customers who purchase products introduced during the YouTube live and write reviews on Wemakeprice will be selected, and a total of 15 people will receive an Apple Watch SE 40mm. By clicking ‘Go to Support’ on the Wemakeprice youth mall event page and writing a support message for the youth mall, three people will be randomly selected to receive an iPhone 12 Pro.

LG Uplus plans to continue events in the first half of next year to revitalize traditional markets and youth malls, including live commerce with creators and influencers and mentoring sessions on startup and operation for restaurant owners.

Kwon Ahyoung, Head of Customer Experience Innovation Team at LG Uplus, said, "COVID-19 has changed many parts of daily life, but despite difficulties, we have considered a path of mutual growth that benefits everyone, resulting in the hosting of this youth mall online event." She added, "We hope many people will take interest in this market where you can purchase excellent products created with the sensibility and ideas of young people at affordable prices, such as Waryongchonggak’s Tteokgalbi, Kim Mingu’s Gamaseot Tang-guk, and 59 Company’s Tomahawk camping set."

This content was produced with the assistance of AI translation services.