GS25 Launches 'Naejangsan Saesongi Tteokgalbi Lunchbox' Featuring Local Specialty Products

[Asia Economy Reporter Seungjin Lee] GS25 announced on the 22nd that it will launch the third installment of its National Park Lunchbox series, "Naejangsan Saesongi Tteokgalbi," made with Jangseong king oyster mushrooms, a local specialty.

Since October, GS25 has been releasing the National Park Lunchbox series using local agricultural, livestock, and marine products to support farmers facing sales difficulties due to a decline in tourists.

Since its launch until the 21st, the National Park Lunchbox series has purchased over 3,000 kg of Danyang garlic for the "Sobaeksan Danyang Garlic Lunchbox" and more than 2,000 kg of Gongju chestnuts for the "Gyeryongsan Gongju Chestnut Beef Bulgogi Lunchbox," serving as a major sales channel for local farmers.

The third installment, the "Naejangsan Saesongi Tteokgalbi" lunchbox, uses king oyster mushrooms cultivated in Jangseong near Naejangsan. The main ingredient, tteokgalbi, features thick, high-quality CJ tteokgalbi with improved taste and texture compared to previous versions. The side dishes include dakgalbi (spicy stir-fried chicken), mini fried dumplings, broccoli, rolled omelet, and white stir-fried kimchi. The rolled omelet is heart-shaped, providing both visual and eating enjoyment.

Yoo Young-jun, GS25 Lunchbox MD, said, "The lunchbox series, planned in partnership with the Korea National Park Service to promote awareness of national parks across the country, has gained great popularity among customers. We will continue to expand the national park series and products using seasonal ingredients to further promote the use of local agricultural and marine products and strive to offer customers new and delicious lunchboxes."

This content was produced with the assistance of AI translation services.