Cake Purchases Go 'Untact' Trend... Online Cake Sales Triple Increase

[Asia Economy Reporter Lee Seon-ae] Due to the impact of the novel coronavirus infection (COVID-19), the number of people purchasing Christmas cakes online through contactless (non-face-to-face) methods has been increasing.

According to Shinsegae Food on the 21st, the sales volume of cakes from the online-exclusive premium bakery brand ‘Becchia Enubo’ from November to December (November 1 to December 15) increased by 296% compared to the same period last year. In particular, cake sales in December, the peak season for cake sales, increased by up to 381%.

Shinsegae Food analyzed that this increase is due to the prolonged COVID-19 pandemic, which has led to more consumers avoiding contact with others, and the growing interest in online bakery brands that allow easy ordering and home delivery. Especially in December this year, with strengthened social distancing measures due to COVID-19, the number of consumers sending cakes from online bakery brands as mobile coupons for year-end and New Year greetings and gifts has also significantly increased, which is considered one of the growth factors.

Following this trend, Shinsegae Food launched a special goods giveaway promotion targeting the online bakery market in line with the peak cake sales season of Christmas.

Starting from the 21st, Shinsegae Food will give two special goods?a cake topper and a fork and spoon set, perfect for Christmas home parties?to the first 4,000 customers who purchase the representative products ‘Signature Cheese Cake’ or ‘Rare Fromage Cake’ from the online-exclusive premium bakery brand ‘Becchia Enubo’ on ‘KakaoTalk Gift’.

A Shinsegae Food official said, “We expect demand for purchasing bakery products including cakes online or gifting them via mobile coupons to increase during the Christmas and year-end season, so we decided to run this promotion. We hope people send warm feelings by gifting Becchia Enubo cakes to their precious ones whom they cannot meet due to COVID-19.”

Meanwhile, the ‘Becchia Enubo’ cakes, launched exclusively online by Shinsegae Food in November last year, consist of seven types including ‘Signature,’ ‘Rare Fromage,’ ‘Gustasto Ricotta,’ ‘Diavol Chocolat,’ and ‘Roll Crepe,’ and faithfully reproduce the taste of premium cakes enjoyed at the premium Italian restaurant Becchia Enubo.

This content was produced with the assistance of AI translation services.