Lotte Mart Unveils 'Gold Line Tableware' for Year-End Home Party Enthusiasts
[Asia Economy Reporter Seungjin Lee] Lotte Mart announced on the 21st that it will introduce premium tableware for year-end home party enthusiasts.
As the COVID-19 pandemic continues, more customers are spending the year-end holidays at home, making 'home parties' and 'home cooking' new year-end trends. In fact, Lotte Mart's sales of the 'tableware' category from March to November this year increased by about 13% compared to the same period last year.
In line with this trend, Lotte Mart is selling the 'Gold Line Tableware' and 'Room by Home Crystal Wine Glasses' at all stores. 'Room by Home' is Lotte Mart's premium home living brand that offers high-quality products with functional design and healthy materials at reasonable prices.
The newly launched 'Gold Line Tableware' is designed for home party enthusiasts who want to enjoy the year-end with their families at home, serving as a representative item that easily creates a party atmosphere. It features thin and translucent New Bone porcelain material and glass with carved patterns bordered by gold lines to create a luxurious ambiance.
The 'Gold Line Tableware Series' consists of 11 items priced from 4,900 KRW to 15,900 KRW, including representative products such as the 'Gold Line Glass Plate,' 'New Bone Gold Line Round Plate,' and 'New Bone Gold Line Coffee Cup Set.'
Additionally, wine-related products to enhance the home party atmosphere are also prepared. The 'Room by Home Crystal Wine Glasses' come in four types to match different kinds of wine. These premium wine glasses are manufactured by German company St?lzle, emphasizing luxury with the crystal's characteristic high transparency and gloss, and are sold for prices ranging from 16,900 KRW to 19,900 KRW.
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Han Jihyun, head of Lotte Mart's Living Division, said, "As home parties have become a new year-end trend due to COVID-19, we planned and launched products suitable for home parties," adding, "We hope you create a luxurious party atmosphere at home with your family this year-end using Room by Home tableware and wine glasses."
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