Doosan Infracore Sells 47 Excavators Online in China Within 2 Hours

Doosan Infracore is strengthening its online marketing in overseas markets such as China and Europe. The photo shows the new DL-7 series wheel loader, first unveiled online by Doosan Infracore Europe Unit (DIEU).

[Asia Economy Reporter Changhwan Lee] Doosan Infracore China Corporation (DICC) recently held the ‘2020 New Product Launch Show’ in Beijing, China, combining offline and online live streaming, the company announced on the 20th.

DICC set up the event venue on the outskirts of Beijing, exhibiting a total of five China market-tailored excavators, including three new products, and conducted the launch event live online through the official WeChat account platform.

The company stated that the online live broadcast launch event was successful. Through about two hours of online live streaming, DICC sold a total of 47 units of equipment. The number of online viewers reached approximately 23,000.

Doosan Infracore Europe (DIEU) held a launch event for seven models of the new DL-7 series wheel loaders, which have been fully redesigned for the first time in 10 years, via YouTube, Facebook, and the company website. In line with the DL-7 series online launch event, DIEU established a Virtual Showroom where the design and innovative features of the new wheel loaders can be freely viewed in 360 degrees from all directions.

The DL-7 series is an eco-friendly product that meets the latest European emission regulation Stage-V, and it is scheduled to be sequentially launched in global markets, starting with Europe. Stage-V is an emission regulation enacted by the European Union (EU) in 2019 to limit particulate emissions from diesel engines.

Additionally, this series features the largest bucket in its class based on strong durability, and an optimized electronic control system for the equipment that delivers excellent engine output and fuel efficiency. An advanced 'transparent bucket' function, which allows the operator to see the front area obscured by the wheel loader bucket from the cabin, is also offered as an option, providing high competitiveness in terms of operational safety.

A Doosan Infracore official said, "Amid the global spread of COVID-19, various digital marketing attempts are continuing in the construction machinery market," adding, "We will accelerate our global market penetration with competitive products by combining digital marketing with the existing offline sales network."

This content was produced with the assistance of AI translation services.