'Finance and Gaming' Join Hands... Shinhan Bank-Nexon Promote Converged Innovation Project
Business Agreement Between Leading Financial and Game Industry Companies for Promoting Innovative Projects
Development of New Business Models Combining Finance and Games Through Collaboration
The photo shows Shinhan Bank CEO Jin Ok-dong (left) and Nexon CEO Lee Jung-heon attending the non-face-to-face business agreement ceremony held on the 18th.
View original image[Asia Economy Reporter Kangwook Cho] Finance and gaming have joined hands.
Shinhan Bank announced on the 20th that it has signed a business agreement with Nexon Co., Ltd. to jointly promote innovative projects through the convergence of finance and gaming.
The business agreement ceremony was held at Shinhan Bank’s new ‘Open R&D’ space, Myeongdong ‘Expace,’ and Bank President Jin Ok-dong and Nexon CEO Lee Jung-heon attended the ceremony via non-face-to-face video conference.
President Jin, aiming for AI (artificial intelligence) and data-based collaboration with the gaming industry, which mainly serves the MZ generation as its primary customers, personally visited Nexon’s headquarters in Pangyo and conducted in-depth discussions for cooperation between the two companies and the discovery of future new businesses.
The main contents of this business agreement include ▲ discovering new business models based on AI and data ▲ promoting payment business based on financial infrastructure ▲ developing content linking finance and gaming and joint marketing ▲ jointly promoting future businesses. The two companies plan to strengthen their cooperative relationship and promote joint projects going forward.
President Jin said, “Through this strategic partnership with Nexon, we will provide completely different innovative financial services than before,” and added, “We will offer a new customer experience combining gaming and finance targeting the MZ generation.”
Hot Picks Today
In the End, Fearing a Strike, Samsung Electronics Removes Wafer Pods... Enters 'Emergency Mode'
- No Bacteria Detected in Arisu After 24 Hours of Repeated Drinking from a Tumbler
- "Available Only in Korea": Pokémon Card Prices Surge 2,532% Due to Rarity, Becoming Investment Assets
- [Breaking] Trump: "Xi Jinping and His Wife Invited to the White House on September 24"
- Pulling Out His Phone for a '360-Degree Selfie' and Giving a Thumbs Up at the Ceiling... "China Is Fascinating" [US-China Summit]
CEO Lee said, “Through the business agreement with Shinhan Bank, we expect to not only strengthen the competitiveness of both companies but also increase user satisfaction,” and added, “We will maximize synergy through new business models and joint marketing combining the know-how of both companies.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
