The Power of Fermentation... LG Household & Health Care's 'SUM37° SUMMA Elixir Essence'

[Asia Economy Reporter Lee Seon-ae] LG Household & Health Care’s natural fermentation beauty brand, su:m37, has received positive reviews from consumers for its anti-aging essence, ‘Su:mma Elixir Essence.’

According to LG Household & Health Care on the 23rd, the newly launched anti-aging essence ‘Su:mma Elixir Essence’ in September is the culmination of su:m37’s fermentation science research and a multi anti-aging essence that addresses winter skin concerns in one bottle. It provides noticeable skin changes by comprehensively caring for various signs of skin aging such as decreased elasticity and rough skin texture.

In particular, it features eight efficacious ingredients made through fermentation science that deliver visibly improved skin changes after one week of use. After just one week, 100% of users experienced multi-dimensional radiance improvement, and 80% of women reported improved skin elasticity. Additionally, 100 global consumers who used the product responded with 100% satisfaction.

Moreover, its silky smooth formula absorbs gently, creating comfortable and moisturized skin over time, while the shimmering gold essence adheres closely to the skin, completing firm and radiant skin that captures light.

A su:m marketing representative stated, “‘Su:mma Elixir Essence’ is a product perfected by the power of fermentation, known as the miracle of time,” adding, “Following the long-loved signature product ‘Secret Essence’ and the ‘Rosi:ksumma Secreta Essence,’ which has established itself as a representative luxury essence with outstanding satisfaction since its launch, we have introduced another evolved anti-aging essence.”

This content was produced with the assistance of AI translation services.